SEO & Dynamic Website Myths

For large businesses or webmasters that have a lot of information stored in a database

, they will most likely pass variables in the url and use methods like $_GET, $_POST and $_REQUEST to bounce them between scripts. This can present a problem in that many search engines have difficulty with variables in the address bar because they simply can't see them. It's true that even the most modern search engines have problems with parsing variables in the url. A good way around this is to use url rewriting that lets you take a not so friendly url and make it SEO friendly. This is usually done using the .htaccess file to rewrite certain urls depending on given variables. For example, "ww.myurl.com/catalog.php?productid=56221" will mean nothing to Google and the page may well be indexed, but not specifically for that product or its information (instead it will just index catalog.php as it is without any variables). It's possible thanks to either.htaccess or a site wide PHP control system to rewrite such an url to read as "ww.myurl.com/products/car-exhaust-24.html". Even if we have thousands of products in our database, this enables us to get each product with its unique information indexed by Google.

The fact that search engines didn't index dynamic pages or pages that weren't strictly coded in HTML used to be true, at least regarding Google which is the number one search engine most webmasters want to appear on. This is simply not the case anymore! Pretty much all modern search engines are able to parse web pages that are formatted in HTML and PHP, or a combination of both. For example, index.php can contain both HTML and PHP code to generate the desired appearance and functionality of the page. Googlebot parses HTML, so this isn't a problem. A good way to test this is to view the source code for your page once it has finished loading. What you see in the source code in terms of HTML is what Googlebot will see too!

The fact is that making your website dynamic with PHP or ASP etc can be a bonus to your SEO campaign. Server side scripting can output different content to your pages at random on each reload, what time it is or even based on a users past actions or habits! So every time Google comes to look at your site, your scripts could serve up different headers, text and images! This will make Google and other search engines think you keep your site well up to date and the content is always new and unique.

Tom C W Higgins

Professional advice for ftp storage solutions.

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SEO & Dynamic Website Myths

By: Jean Helme

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