SEO and affiliate marketing for beginners

Digital marketing is a huge subject and one that is constantly changing thanks to

new methodologies and new practices from the major search engines and the ways in which SEO (Search Engine Optimisation) and affiliate marketing agencies adapt to these. This can make it difficult for newcomers to the world of online marketing, especially if they have other areas of the business to manage which mean they can't give full attention to what can become an all-consuming task.

The first thing to think about as a beginner to SEO is seeking professional advice from an SEO agency; the importance of this will become clear as you see the results of their analysis of your existing website and make recommendations based on this and competitor and keyword research. This can be absolutely invaluable when you first start out as it will give your site firm foundations from both a technical and a content perspective. Once the foundations have been laid, work can really begin on specific keyword targeting through various SEO channels and in time you will see your site climb the SERPs (Search Engine Results Pages) if you've got an experienced SEO agency on board.

The next thing to understand is that SEO is not an exact science, there are of course principles, strategies and methodologies but it takes experience and an in-depth understanding of the way search engines crawl, index and rank web pages to make SEO work for each individual website. An agency offering SEO in London should work in the same way as one based in Manchester or Birmingham but it can be more convenient (especially in the early stages) to pick one based relatively closely to your offices. While a lot of SEO techniques can be implemented remotely, talking through the processes involved can become more complex than it needs to be if you are asking your agency to do this over the phone or via email.

A successful affiliate marketing campaign will be based on clear processes with defined steps and is very much a reward-based approach to online marketing. It is based on giving commission to those affiliate sites who are displaying advertisements and banners which drive traffic to the advertiser's site and which then convert to a sale or booking of the advertised product, service or event. The success of affiliate marketing can often be attributed to the relevance of the affiliate sites you choose and the relationships built up with them, it is essentially the sales and networking of the online business world. As a newcomer to affiliate marketing, the most important thing to remember is that saturating the market with your advertisements is not the way to go, this method is likely to land you on irrelevant or untrustworthy sites and which therefore probably won't equals conversions and worse still may alienate potential customers.

Find an affiliate marketing agency that you can trust and start increasing the visibility of your brand today. Choose an agency that also offers PPC services and SEO in London, or wherever you are based, and combine your affiliate marketing programme with paid and organic techniques for an all inclusive digital marketing campaign.

SEO and affiliate marketing for beginners

By: Steve Medley

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