When you are doing SEO for Ecommerce sites; make sure that you do not put an exact copy of the manufacturer product description
. A SEO Keyword field needs to be created in the product database. The web pages in your site must have the option for common searching of keywords. This will help your website get a better rank.
As far as the Product page is concerned, the focus must lie on the singular keywords. Make sure that the URL you use consists of keywords. If you do not have the URL re-writing software, you must take care to put a limit the number of variables that is being used in the URL. Your visitors must be able to reach all your products with the help of a maximum of 3 clicks from your home page.
The site must have unique title tags, unique keyword Meta tags and unique description tags. The site must also have good product reviews. This is a great SEO technique and works well for Ecommerce sites. PRs are an amazing way of boosting up the website traffic. But you must know to pass them wisely. Make sure that the most number of PR flows are received by the primary SEO pages like the category and products pages.
When you are doing SEO for your Ecommerce Site, you must include internal contextual link in it. Do not use Session ID's in the URLs. You must create product RSS feeds and allow your customers to do product tagging with their own products. The page file names that you use must be keyword rich.
The above mentioned methods can be successfully incorporated in your SEO strategies for Ecommerce websites. If you get your Ecommerce SEO techniques right, nothing can stop your Ecommerce website from achieving the success you hoped for.