SEO is it really that important?

In the last few years search engine optimisation (SEO) has become one of the most

important and effective methods to get your website seen by the right person at the right time.

Effective SEO can be the difference between your website being on page one of a search engine and not being searchable at all. If your website is not searchable your potential customers are not finding you and therefore your not selling.

SEO being a number of elements that collectively improve your ranking in search engines. Unlike pay per click (PPC), which can be a short term boost, organic SEO is more long term. Once you have reached the first page in search engines you can stay there as long as you remain active, i.e. updating regular, blogging, releasing press releases and using social media to spread the word about your businesses activities.

Pay per click offers excellent short term boosts and gets your products/services out there fast. They are good to use for a short time after launching a new product/service until it has gained it's own following and status.

Organic SEO remains the most cost effective way to get your site ranking well in search engines. Even the stats prove it, with 91 per cent of all Internet users using search engines; and 87 per cent of all visitors are clicking on a link ranked on page one, so yes you need to be on page one for your chosen keywords. Interestingly 73 per cent of online transactions start with search engines, so being on search engines improves your sales, meaning you make more profit - and that is what every business wants.

Angel SEO can offer advice about making your website SEO friendly, running and managing an SEO campaign, how to select the best keywords for your business in order to attract your target audience/market sector.

For SEO Leicester advice contract Angel SEO direct on 0115 966 7984, info@angelseo.co.uk or Facebook/Twitter @AngelSEO.

SEO is it really that important?

By: Zoe S

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