SMO, SMM and SEO

SMO, SMM and SEO

SMO, SMM and SEO

Anything to do with computer technology seems to be full of acronyms. It's unavoidable. It's almost as if there's a rule that nothing to do with computers or internet technology can be spoken of unless a confusing string of letters is involved.

When it comes to SEO, there are plenty of confusing acronyms. Very few of them are more confusing than when it comes to those involved in the social media. SMM and SMO are two of the more commonly confused acronyms in the field of search engine optimisation, and it doesn't help that they describe a very important topic.

The terms SMO and SMM describe social media optimisation and social media marketing. The precise definitions of the two terms are debated around the search engine optimisation community, though this is no help to the confused newcomer. Roughly, the terms can be defined as:

SMO: Preparing a website for use by social media communities. This involves doing things such as placing social bookmarking buttons on pages, developing content particularly for social media communities, or embedding social media tools on pages.

SMM: Entering into social media communities with the explicit purpose of enhancing an SEO plan or marketing scheme. The aim for most SMM plans is to increase a business' visibility on the social media sites, generate links and traffic, and create buzz. Even more confusion is in store once it's realised that the two terms can be used pretty much interchangeably, so that there's no guarantee that one expert will use them in the same way as another. It's enough to make a confused site owner tear their hair out, but sticking with it in order to understand the two terms is well worth it. Why make social media a part of your optimisation plan

Social media communities can be a great source of strength for an SEO plan, if they are approached correctly. You can discuss this with us at SearchEngineOptimization.co.uk. The various communities on these sites around the net are handy for SEO because they represent concentrated groups of internet users. While the search engines are used by all kinds of people, different social media sites tend to attract specific types of users. This means that it is possible to track down your target user group and design your approach very specifically.

Some of the benefits SEO experts tout for the inclusion of a social media campaign include:

*Links- both directly from social media sites and from sites owned by interested social media users

*Traffic from social media users

*Spread of keywords across the net

*Control of pages for your brand keywords

*Increased exposure for the business

Note that social media sites have to be approached correctly. Even if you confine your social media optimisation to some extra touches on your own pages, it's important to research the sites you're interested in before plunging ahead. Social media sites are frequently the target of business strategies, and many social media users are tired of clumsy marketing attempts. A certain amount of respect needs to be paid if your plan is going to succeed.

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