SMS Text Message Coupons - Amazing ROI

Have your customers ever come to your business and forgotten their coupon

? Do you think they forgot their cell phone?.... we think not. Statistically speaking, 80% of consumers keep their cell phone with them everywhere they go! This provides you, as a business owner, with an innovative method of reaching your customers...with SMS Text Message Coupons.

The concept is simple: Your business, by advertising your SMS program, will build a database of customers that are interested in your products or services. That database is then used to inform your customers of exclusive offers and promotions. Recipients of those text sms messages then come into your place of business and present their offer/discount, right on their cell phone, for redemption.

To build your database you simply tell your customers about it. Explain that by sending a simple text message they can opt-in and will receive your future coupons via text message directly on their phone. Be sure to inform them that by opting-in, they will ONLY receive messages from YOU....no spam or other messages they didn't ask for. To ensure they're aware of this program you should promote it any way you can: Tell them when they checkout; Display it on your counter; Include it in your existing emails.... anything you can think of.

Once you receive your first opted-in customer, you can begin sending your coupons via SMS text message. One effective marketing tactic is to deploy a text message coupon at times when your business is slow (to increase customer traffic). Another idea is to send an advance text message coupon advising customers of a special guest for this weekend's event. The possibilites are truly endless....

Your customers will immediately receive your coupon or alert in a more personal manner and be more apt to visit your business for these savings. When they arrive at your place of business, all they need to do is show you the SMS text coupon they received from your marketing campaign. You verify a unique code displayed in the message (to ensure it's authentic) and apply the savings to their purchase. It's that easy!

By sending SMS text message coupons to cell phones, you can make using coupons convenient and increase redemption rates. With this in mind, you can imagine the amazing Return on Investment (ROI) from your very first deployment.

SMS Text Message Coupons - Amazing ROI

By: Paul DaSilva

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