ST Parade China says new CEO to bring a double-digit growth 08 - ST CEO, Electronic - electronics industry

ST Parade China says new CEO to bring a double-digit growth 08 - ST CEO

, Electronic - electronics industry

Present, although the major IC Companies have issued earnings warning, but Semiconductor Market, there are always several upstream companies, ST is one of them. In a recent trip to Shanghai, STMicroelectronics CEO CarloBozotti says that, ST has been doing a good job early to prepare a response to the crisis. "Now there are two views on the future market, one is optimistic that a relatively pessimistic. There is no doubt, ST is optimistic."

Bozotti said: "We have achieved half of 2008 13.6% of the global business growth, I believe with the strong development momentum, the 2008 full year sales could reach a new level."

Do three things With his two general, Bozotti at ST's Greater China headquarters is located in Shanghai Zizhu Science Park's conference room to face a number of partners, media and distributors set the military order. "We do three things this year." He said, "First is the efficient development of enterprises, 2008 ST to achieve double-digit growth, while R & D costs as well as the expenditure will have to reduce by 20%.

Second, to further optimize the product line, on the implementation of better management of product mix on capacity re-allocation. Third, create more joint venture. "Allegedly, around three goals, ST has been carried out effective work. For example, in 2008 a quarter of Intel's flash memory business and the merger and the acquisition of Genesis. In addition, some of its factories in Europe are likely to be completely closed, or a portion of plant to Asia to. because of the loss of capacity shut down while in other regions through mergers and acquisitions were. In addition, will be further in Q1 of 2009 to create more joint ventures. "mergers and acquisitions have help achieve the purpose of transfer capacity to complete the release of our energy. "He said.

ST are laying it at the global Power supply Management, multimedia entertainment and information and communications leadership in three areas. Ericsson and NXP even Cooperation Is helping to grow into a more substantial ST wireless communications giant. "We achieved a two-step: First, with the number of wireless communications and semiconductor companies have the right to share technology company to achieve a merger; second, with Ericsson's integration will help us to build their own wireless platform technology. There is no doubt that today's ST enormous opportunity. "Bozotti said," We not only have all the technical standards, these standards also has an excellent platform to build on. The most amazing thing is that we have all the technical standards intellectual property and patents, which will help us to expand in many parts of the world.

"More than a core of" new programs and car navigation The travel with the team's trip to China, there are two effective Bozotti general, they are the Computer Systems Division General Manager LorisValenti and automotive products, group vice president and general manager of entertainment product information DomenicoRossi. The former brings the latest ST SPEAr configurable microprocessor technology products blueprint, which is introduced for the vehicle infotainment system, SoC solutions Cartesio.

Due to small initial investment, reduce time to market can be customized to achieve low power consumption and performance characteristics, SPEAr is being more and more Chinese users. In particular, printers, fax machines, POS machines, digital picture frame, VoIP, network devices, various computer peripherals such as definition of clear, user-defined need in order to achieve high added value, material cost optimization, and uncertainty facing the output characteristics The application market. Valenti said that China has become the fastest-growing market selected SPEAr products, mainly because this has become such a product development and production center. "For example, OEM Greater China manufacturers of VoIP shipments have accounted for 50% of the global market, while shipments of digital photo frame is accounted for 9 percent above the global total. In addition, in the printer market, most of the world leading OEM manufacturers in China rely on a large design, and here's ODM / OEM makers are constantly improving market share. "

So far, ST has introduced a 5 SPEAr family members, respectively, are basic series of SPEArHead200, SPEArBasic, are single-core high-end series of SPEArHead200, SPEArHead600 and are multi-core high-end series of SPEArPlus600, they are based on ARM926 products. But in the second quarter of next year to market the two next-generation configurable processors SPEAr, ST has a new choice. According to reports, as SPEAr family of high-end products, models were SPEArPLUS1300 and SPEArHEAD1300 of these devices combine a two and a CortexA9 core. In addition to DMIPS indicators, which is only half of the former (respectively, 1225 and 2450), other features are similar: including 1.3 million of the configurable logic array, run the ARMCortexA9 processor frequency of 500MHz, 2MB of embedded SRAM memory, SATA / PCIExpress interface and BGA580 package.

"The new SPEAr mainly the application of higher power requirements, optimized, especially high-end computing applications such as printers and computers." Valenti said, "For to fast, new, wide characteristics of Chinese market, SPEAr is a better choice. "

2013, car navigation market, shipments will reach the level of the car radio market shipments.

Released in 2007, iSuppli infotainment semiconductor market list, through integration of multiple technologies and applications to drive market growth ranks first in ST. "ST is already the number one car audio market semiconductor solutions provider. Through the promotion of car audio digital, our advantage has been extended to the ground from satellite radio broadcasting system, in addition to traditional audio manufacturers to maintain a sufficient market share, we hope that future large-scale audio manufacturer in China to improve market share. "Rossi said," Besides, with leading OEM manufacturers and PND vendors, ST Cartesio based Chip Navigation, remote information (such as eCall services) and advanced security system business is rapidly expanding, its growth rate even more than from the car audio business. "Reported in 2007, SoC forms of GPS chip market already accounts for 36% of PND market share, while Cartesio is firmly grasped that 36% of 3 / 4.

ST are taking advantage of the further strengthening Cartesio promotion efforts in the global market, China will no doubt become an important force to achieve expansion. Reported, 20

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