Sacramento Marketing: The Value Of Internet Advertising

The Internet Advertising Revenue Report of the IAB (Internet Advertising Bureau)

revealed that advertising revenues increased 14% reaching $17 billion from January to June 2012. If you compare that to the $82 million from January to December of 1996, when the IAB started monitoring Internet ads, the expansion is very substantial indeed. The implication is huge and only reaffirms Los Angeles Internet Marketing Companies have been saying all along: the platform to reach out to consumers is swinging to the Web from the traditional avenues like the TV, radio and print.

Other highlights

Nearly half of the advertising revenues for the first six months of 2012 refer to the search ads. They comprise $8.1 billion while display ads make up about 33% of the total revenues. Thats why despite doomsayers prediction about its demise, campaigns on Internet marketing in Sacramento still very much rely on search engine optimization to propel your site to the top of the results page on Google, Bing or Yahoo!

Retail still dominates the total spending share during the period covered in the study, with 20% of the total revenues. Surprisingly, the automotive industry also staked its claim from the total revenue, carving up $2.2 billion from the total.

The rise of mobile

Compared to the previous year, the number of ads placed to target mobile users nearly doubled to $1.2 billion in the first six months of 2012. All the data are culled from various sites, professional online services, companies selling online ads and free email providers.

Any Sacramento SEO Company will tell you that mobile ads will only continue to grow as the number of people accessing the Internet through their smart phones and other mobile devices has already surpassed PC and netbook usage. And mobile users are more likely to spend online compared to PC users since according to e Digital Research, 6 in 10 consumers use their mobile to purchase an item online.

Dont be left behind

The fact is businesses, particularly the smaller ones, still could not fathom the probative value of investing online. They fail to see potentials of the Internet in promoting their products and increasing sales and instead consider the services of companies engaged in Internet marketing as an unnecessary cost. But all these data show how important for you to get ahead of the competition by strategizing now to build brand recall and develop product loyalty with the help of a Sacramento Internet marketing company.

http://goarticles.com/article/Sacramento-Marketing-The-Value-of-Internet-Advertising/7068295/

by: Creatine Marketing

POST COMMENT

Seo:one Of The Top Internet Marketing Strategies Is Your Website Worth $10,000 To You? What You Can Do To Sell Your Internet Business? Are You Lazy? Want To Get Rich? Discover This 3 Block Formula To Start Your Internet Business Today Technical Infrastructure Services Of Internet Marketing In Vancouver Making Certain Your Internet Site Is Incredibly Simple To Use Is Important For Your Success Role Of Internet To Find Solution For Blocked Drains Maroubra And Mount Druitt Why You Need To Have Your Wireless Auburn Internet Secured Where To Find The Best Concord Internet Service Great Internet San Francisco Providers Available Maryland Telecom Companies And Business Internet Service Providers In Md Louisiana Telecom Companies And Business Internet Service Providers In La Maine Telecom Companies And Business Internet Service Providers In Me Internet Marketing Services In Canada