Sacramento Seo: Changing Your E-commerce Site To The Mobile Platform
Companies changing their e-commerce sites into a mobile platform tend to overlook
search engine optimization techniques during this crucial process, virtually throwing away their investments into their brand. It might seem a very simple process to re platform your website and thats why you dont think about hiring SEO services in Los Angeles for this operation. But this simple transformation can either break or make your brand.
The potential of mobile e-commerce
The latest study by e Digital Research showed that 6 in 10 use their mobile phones for their e-commerce transactions. The number is four times the figures just two years ago. Also, 8 in 10 consumers with mobile devices used their phones or tablets to access the Internet; while 7 in 10 use their phones in order to research products they are interested in. A third of that number, meanwhile, claims they browse websites every day.
But the trend will only continue to grow as mobile shoppers surveyed claimed they would continue to browse websites through their devices in the future and a third claimed they will continue to shop for products. Thats an amazing potential that you can tap through the help of a company offering Outsource Social Media.
Re plat forming
To date, shoppers still prefer going directly to the e-commerce site rather than downloading all those mobile applications which are product or corporate-specific. That means you still have to find ways to reach out to these consumers by optimizing your website for mobile users.
Key elements for successful campaign
Before even thinking about changing platforms, make sure that you have consulted professionals offering SEO in Sacramento just so you know you both are on the same wavelength. SEO experts should work closely with developers to make sure that not only is the website design optimized but the content as well. Its much better to work with a company that offers both services to lessen the risk of miscommunication and tension.
For example, the company that focuses on generic terms might overlook long-tailed keywords which are also valuable components to a successful SEO campaign. Without the help of SEO services in Los Angeles, search engines might consider your website as a new one because of wrong infrastructure and so it relegates your e-commerce site to the bottom of the page rank results. Starting again from square one can be very tedious and expensive process and one which you can avoid by bringing in a professional.