Sales Agent from NewCD.co.uk

Sales agents are an asset to any business and are trained to generate and close leads

and also educate potential and existing customers on the products and services provided by a company. The main purpose of the sales agent is to communicate the necessary information required to encourage sales. This requires an in-depth understanding of both the product and the customer's requirements. A good sales agent can carry out a sale where the needs of both parties are satisfied. This generates future sales and customer loyalty which is essential for business growth. A good sales agent would never misrepresent the product or try to manipulate the customers to their own advantage as this causes dissatisfaction and reduces the chance of future sales.

Types of Sales Agents

Sales agents can represent either the customer or the seller. There are a number of different sales agents that specialise in certain areas such as:

" Sales broker/seller agents - this is a common role and involves a sales agent representing a seller (individual or company).

" Buyer Broker - this is a sales agent that represents the buyer making the purchase. This sort of agent is typically used for larger commercial transactions.

" Transaction Broker - this sales agent does not represent either party and is just in charge of making sure the paperwork relating to a transaction is completed properly.

" Disclosed Dual Agent - a dual agent represent both parties in a sales transaction and performs a mediator role to ensure that both receive a fair deal.

" Sales Manager - the sales manager will oversee the implementation of sales strategies and liaise between the sales and marketing departments. Sales managers may also manage a team of sales agents and organize motivational incentives to assist with the achievement of sales targets.

" Direct Sales Agents - this type of sales agent will contact people directly to encourage sales. This could be in person or via telephone. This can involve 'cold calling' which is where sales agents visit properties or telephone potential customers without an appointment. People who set up social gatherings to sell a product range such as make up or clothing are also classed as direct sales agents.

" Real Estate Agent - sales agent that deal with property transactions (commercial and residential) are known as real estate agents. This type of agent can represent either the buyer or seller (or both).

Sales Outsourcing

Outsourcing the sales department of a company can be a convenient and cost effective option. This will save you having to arrange in-house training and recruitment and will ensure you have experienced, fully trained sales agents available at all times. Outsourcing also allows you to adjust staffing levels more easily without having to worry about dealing with the paperwork and legal problems of hiring and firing permanent staff.

Sales Agent from NewCD.co.uk

By: Gareth Hoyle

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