Sales Jokes Increase The Bottom Line

It is fair to say that large corporations in particular do not consider humour to be an integral part of the working day

. Most organisations frown upon the telling of sales jokes or other anecdotes because they believe they have a negative impact on productivity. The fear is that if too many jokes about sales are told in the office then staff lose focus and efficiency and productivity suffers as a result.

There is also a concern amongst senior management that by introducing sales jokes into the sales team environment the sales personnel will lose respect for the sales manager. In reality when sales staff are queried about how they view humour in the office all of them indicate that a sales meeting joke or a sales training joke during a half day session would be welcomed.

In their view they felt that rather than losing respect a sales manger who embraced humour and introduced a few funny sales jokes during the course of a meeting or training session would create greater respect amongst his sales team.

The sales team recognised that telling adult sales jokes or other inappropriate jokes on sales would be a negative - that the manager would definitely lose credibility if he or she went down this path but that if sales jokes were funny and relevant to the topic at hand then the general consensus was that a better relationship would develop within the team as a whole.

What would such a better relationship deliver? When questioned on this front all sales team members felt that having a better relationship with the manager would have many benefits. Firstly they would be much more comfortable about approaching the sales manager for assistance when they hit a hurdle in the sales process.

By doing so they would learn faster and this in turn would increase the likelihood of them not just achieving target s but exceeding the, The sales crew also considered that the telling of a few sales jokes would improve the overall mood of the team it being recognised that the stress involved in a sales career can make it difficult to stay upbeat through the day. It was felt that a joke about sales here and there through the day would keep the mood of the team buoyant and this in turn would improve motivation.

All sales staff said that staying motivated was the main focus for them. The job by nature involved a lot of rejection particularly when leads were generated primarily through cold calling. While everyone recognised that statistics require at least 100 calls to secure 20 leads and from that a reasonable percentage might convert to an actual sale, rejection still hit hard on the team.

Where the sales manager incorporated sales jokes into the working day this had a huge impact on the vibe within the sales team, rejection was handled much better, sales increased and the bottom line improved for the company.

by: Tim Williams

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