Sales Letter Example That Sells
Sales Letter Example That Sells, No Matter The Industry
A sales letter is the page designed to sell your product. You can have a fantastic product, but you won't earn a nickel if your sales letter lacks sizzle.
Your sales letter should grab a visitor's attention, prove you provide a solution, remove risk, state a call to action, and hopefully (if done well) generate a sale.
Here is an example of how we write a sales letter...
All great sales letters include the following:
1. Catchy Headers and Subheaders
2. Unique Selling Proposition
3. Stated Product Benefits
4. Testimonials
5. Special Offers
6. Digital Covers
7. Video Demos
8. Exceptional Guarantees
9. Trust Building Techniques
10. Bonuses
11. Follow-Ups
12. P.S.
Catchy Headers and Subheaders
Your important header, also referred to as a H1 tag, can:
o Target a pain point. "Are You Losing Your Hair?"
o Highlight a benefit. "Now You Can Re-grow Your Hair... Without Chemicals!"
o Invoke curiosity. "Can Broccoli Prevent Hair Loss?"
o Include keywords.
Your subheaders will follow the same format as your header. These two work best when they attack the reader from two different angles. Your headline could invoke curiosity, while the sub-headline makes a bold claim like this "Now You Can Re-grow Your Hair... Without Chemicals!"
Example Headlines for a Sales Letter
o Who Else Wants _______?
o The Secret of _________
o Here's How You Can (benefit) Without (problem)...
o Little Known Ways to _____________
o Get Rid of ________________ Once And For All!
o WARNING: This Letter Is For Serious __________ Only.
o Are You Still Suffering From _________?
o Are You Making These Same Mistakes?
o At Last! The (credibility indicator aforementioned "Bestselling" or "As seen on Oprah") System That Is Revolutionizing ___________
o Save Yourself 30% on _________ By Following This Simple Steps
o How I Went From (loser) to (winner) in Just 2 Weeks!
o How To (Cook Thai Food) Like The (Locals)
o 56 Ways ____________Saves You Time, Work and Money
Highlight Your Unique Selling Proposition
This is where you subtly shew to your reader that your competition sucks. To do this, examine your competitor's income letters, noting the benefits they offer- and more importantly, those they lack. Even if the two of you are selling the aforementioned product, you crapper duty your substance in rattling different ways. Are they substance a money backwards guarantee? Do they fail to counterbalance a specific matter that your explain in detail? Discover your competitor's weaknesses and shew them to your prospects... Chances are, your prospects will shop around before committing, and it pays to being the seeds of uncertainty in their minds most your competitors. Remember that subtlety is the key; you don't want to smear yourself as well!
Focus on Benefits, Not Features
Don't rattle off the features of your product; explain to your prospect how they will benefit from it. For example, if you're selling air conditioners, people aren't interested in the features (e.g. voltage, wattage, what type of plastic it's made of, etc.) they want to keep cool during summer!
To ensure you're listing benefits instead of features, ask yourself "How does this feature help my prospect?" List your features, then add the word "which" after it: some follows is a benefit. For example:
o Low noesis requirements, which lowers your forcefulness bill.
o New polymer plastic casing, which cools your house faster than traditional models.
o Timer setting, which saves you the hassle of getting up in the middle of the night to turn it off.
I've heard this phrase so whatever nowadays I practically recite it in my sleep, and yet, so whatever grouping forget this ultimate accumulation of copywriting. Bullet points run to work prizewinning in income letters, as they are easily scanned by readers. Keep in mind that your prospects aren't fascinated in every single benefit your creation offers, just the ones that apply to them. By organisation soured dozens of benefits, you are increasing the probability your prospects module become across digit or digit important benefits they are most fascinated in, and acquire your product.
Include Testimonials
My spouse and I were on Ko Phi Phi Island in Siam (where the flick "The Beach" was filmed) effort primed to clutch a bite. While looking at a map, a couple of guys came up to us and recommended a restaurant saying, "This is the prizewinning restaurant we've been to on the island. You should analyse it out."
Guess where we went for dinner?
We didn't personally know these guys, yet we trusted them. This demonstrates what is known as social proof - people making decisions based on someone else's experience. If you're interested in something and you see that it has worked for others, you are more likely to trust them and-case in point- buy it. Testimonials are a great way to demonstrate social proof to your prospects; they can see for themselves that your product works and provides value to real people without you forcing it down there throats. Rather than singing your own praises, why not let your satisfied customers do it for you?
Here's two ways to gather testimonials:
1. When you're first testing your creation (that is, the creation you haven't created yet) communicate grouping you undergo personally if they crapper wage testimonials citing your expertise in a specific area applicable to your product.
2. Once you create and sell your product, study up with the customer via telecommunicate and communicate for a testimonial. Here's what I use:
Dear ,
Thanks for taking our liberated course on . Many others have written to tell us how this course has helped , and I sincerely wish you see the aforementioned way.
I'd aforementioned to communicate a favor. We're ever disagreeable to meliorate our course, and would greatly appreciate your feedback. If it's OK with you, please take a moment and jot downbound your thoughts in the box below. I promise not to allow any individualized aggregation added than your name and city.
Feel liberated to say whatever you feel. If you have whatever ideas on how to meliorate our course, we're every ears.
Thanks , and I wish to hear from you soon.
Best regards,
Testimonial Box
I understand that has the right to ingest these comments in their marketing material. I also understand will NOT ingest some personal aggregation with the exception of my name and city.
Comments:
Make sure to include a personal email address you check frequently in order to stay on top of testimonials as they come in.
Some people recommend offering an incentive in exchange for a testimonial such as a free report, though I've never had any trouble securing them with this form. Besides, if your free course isn't good enough to warrant praise, you probably need to reconsider your product offer.
As the testimonials move to roll in, place them on your income tender as examples your creation works!
People Don't Buy Products... They Buy Offers
You haw hit the single greatest creation in the history of humanity, secure to aid a wide variety of ailments, train your dog to stop barking and make world peace, but without assembling it into a dynamite substance your creation will start flatter than a souffl in a snowstorm.
Think of it this way: when you go to a dustlike dining restaurant, you're not just stipendiary for the flavor of the food; you're also stipendiary for the presentation. Your substance is the presentation; if your prospects don't aforementioned the show they won't modify try your product. This is ground creating a solid substance is clamant for your system's success.
So what makes a beatific offer? Here are the key components you of a dynamite offer:
Have Quality Digital Cover
If you're creating an aggregation creation that includes several downloadable CDs, create a professional looking digital CD counterbalance for each disc. If you hit an e-book or special report, create covers for those as well. Be trusty to earmark screenshots of the noesis as well, which should be professionally formatted.
Include Video Demos
Videos are a enthusiastic agency for marketing your creation and should be used where possible- I've used recording demos for several products with enthusiastic success. The impact is simple: ingest Camtasia to achievement you demonstrating your creation while explaining its benefits, then upload the recording to YouTube and embed the code they give you onto your website. We'll speech most recording marketing more in a bit.
Offer an Exceptional Guarantee
The main duty of a indorse is to remove every venture for your prospect. You want to make a indorse so brawny they'd see aforementioned a fool for not purchase your product. For example, you could substance a 60 day money backwards guarantee, and earmark them to keep every the bonuses modify if they decide to cancel. Another method is to earmark your prospect to download your creation for digit dollar, and then charge their credit card the remainder heptad life after if they don't cancel.
Build Trust
When I receive emails from people asking me "Is this for real?" I know it's time to build a higher level of trust with our prospects. Be sure to include links to your privacy policy, contact information and a brief bio about yourself.
Privacy Policy
Your concealment policy should go something aforementioned this:
: Privacy Policy
is committed to protecting the concealment and security of individuals that have contacted us. It is with that purpose in mind that we have formed our concealment guarantee. We actualise that the concerns you alter to us are highly individualized in nature. We verify you that every aggregation shared module be managed within legal and ethical considerations.
Security of Information
We restrict admittance to personal aggregation to employees who hit a specific playing purpose in utilizing your data. Our employees are trained in the importance of maintaining confidentiality and member privacy.
Accuracy of Information
We strive to ensure that our records contain accurate information. If there are some changes to your occurrence aggregation (e.g. sound number, email, etc.), please telecommunicate . We will pronto make some needed changes to update your records.
Changes to Our Guarantee
We reserve the correct to revise our concealment guarantee as our playing needs change or as the accumulation requires. If we revise our policy, we module wage you with the new policy at that time.
Web Links to Other Web Sites
Links to third party sites haw be available from 'http://www.yourwebsite.com'. Sites right the 'http://www.yourwebsite.com' field are NOT maintained by and is NOT responsible for the content or availability of linked sites. Recommended links are NOT an endorsement or guarantee of added sites or organizations and are simply provided for reference. The concealment and security policies of linked sites probable differ from and users are encouraged to review the concealment and security policies of these sites.
Contact Information
Buy a P.O. Box at your local post duty and use that as your mailing address. Forty bucks a year provides peace of mind; you don't poverty your home come advertised to hundreds of thousands of people, right?
It's ever better to allow a sound sort as well. You crapper yield your individualized number, or intend a direct distinction through Skype or Vonage. If you obtain aggregation of calls, consider signing up with a call center that module take messages and accept payments (there's a list of them at the modify of this book).
Bio
Including a bio is a enthusiastic possibleness for you to delude yourself and build consortium amongst readers, some of whom want to undergo a little most a mortal before doing playing with them. Bios typically earmark the following elements:
o Educational Background
o Professional Background
o Experience with Current Business/Product
o Special Achievements
o Personal Information (e.g. municipality of residence and family information)
o Picture
All of these are completely nonmandatory and depend on your richness take with sharing aggregation online. internet. There is a dustlike line between highlighting your knowledge, skills, and achievements and reaching soured as a blowhard. Remember: the point is to build trust, hopefully to the point of getting a sale.
Offer Bonuses
Once you've demonstrated your creation provides value and removed risk with a strong guarantee, push your prospects soured the fence with a few value packed bonuses. The bonus is every most perceived value; whatever grouping in fact acquire products for the bonuses themselves! If you're offering an e-book on Acadian cooking, substance a video that demonstrates how to make roux, and individual added Acadian sauces. How most recipes for cocktails that are famous in the South? A list of the prizewinning restaurants in New Orleans? All of these are cushy to create and dramatically meliorate the value of your product.
Follow-Up
Let's say your prospects sign up for a liberated digit week course on southern cooking. They are then presented with an substance to acquire the full product. If they haven't purchased it, they obtain added e-mail, but with a twist: this could be a reduced price, an added bonus, or the quantity to pay in installments.
State a P.S.
Believe it or not, many people will scroll to the bottom of a sales page first. I do it all the time... once I know I'm on a sales page, the first question that comes to mind is "How much?"
This is precisely why you shouldn't list your price at the lowermost of your income letter. Instead, use a P.S., or just added head that reinforces your value proposition. Rather than asking "How much?" they'll holograph up to learn more most your offer.
This income honor warning should help you foxiness a juicy income honor in as little as a week. Write a draft and sit on it for a few life so you crapper wager it with fresh eyes.
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by: Daniel Akinson
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