Why is it that some sales professionals are booked constantly with a flood of appointments
and others struggle? Do they have the gift of gab? Were they lucky enough to get the good leads? In any sales environment there will be a top sales person. Its inevitable! The challenge is are YOU going to be that person or are you going to be the one who blames leads or the economy for your results?
There isnt a single magic sales script that will get you more sales or appointments. Tragically people can search for years for that Silver Bullet script that will have prospects eager to meet and buy but they never find it. Searching for a script that converts everyone would be like an endless search for the Holy Grail.
Instead of searching aimlessly for 1 script consider putting sales script methods into action that will bring you consistent results and have you holding the trophy for being the top sales professional.
Stop Selling Most sales professionals try to sell their product. They talk about the competition, they go over features, benefits, and through all of it the prospect isnt even listening. Instead of selling start finding out what your prospect needs, what are their fears, and what pain they are experiencing.
Ask Interest Piquing Questions When you stop selling your option is to ask questions. You cant just ask questions about your product they must be interest piquing. Interest piquing questions get people to think about their real problem. Instead of tired sales scripts transform your dialog into powerful questions that get people to think about their goals.
Provide Options People dont like being told what is best or what they should do. Instead of telling people your product or service is best; provide them with options on how to buy from you. It could be as simple as basic and premium; the important part is just to provide options so your prospects feel in control.
Getting your foot in the door isnt about having the gift of gab or some natural sales ability. When you ditch your tired sales scripts, stop selling, provide options, and ask interest piquing questions you will start selling more today.