Salon Software Revolutionising The Hair And Beauty Industry

The introduction of salon software into hair and beauty salons has pushed salons into the twenty first century

. The use of salon software has fine tuned salons and turned staff into true sales people.

The problems with an industry such as this is that many talented stylists are employed, who are very good at that aspect of their job, but have no marketing skills. To be successful you have to be good at everything and in these times you have to excel at every part of your business.

Salon software is the key to success in the business side of the salon. Not only does it look after your appointment book but it will send reminders to your clients and this will reduce your no shows. You can keep up to date with stock controls, do your payroll and accounts. You can bring up a profit and loss account at any time, this helps you see if you are making a profit and you can correct things immediately if there is a problem. You would be able to see if one of your stylists is experiencing a drop in clients and address the issue before it becomes a problem.

It is not only the actual salon software that will help you but the time it frees up for you. This time can be better spent in staff training or seeing more clients. All your staff will be able to portray a professional outlook and will be more aware of the importance of engaging the clients. Salon software would allow you to record your clients preferences, which day they prefer to come in, whether they drink tea or coffee, what products they use, when they last bought products, what hair colour they usually have, the list is endless. If you use salon software to its optimum you can gather an enormous database for each of your clients. This can be used to the salons advantage, encouraging clients to make appointments for return visits and to buy more products. This, of course, is all the hard core of business.

Inevitably, some of your staff will not feel comfortable with the hard sell but you must never forget that it is in your clients best interests to know them well and adjust you service and sales according to each client. Your clients want to feel welcome and cared for, they want to be pampered and made to feel special. To do that well you need information and salon softwarecan provide that. When applied properly the combination of information and empathy can bring impressive results that can only enhance your salons performance.

by: Tom Jacobsen

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