Samsung Projectors: Brand, Product, Channel And Win-win - Samsung, Projector-it Industry

"Weak miss this opportunity, strong manufacturing time!" This is Madame Curie's legacy is well-known saying.

This maxim seems to be in the future used to describe the Samsung (China) Investment Co., Ltd. Display device Sales department, as it has dominated the Monitor The market for years they just call for "the next few years to become Projector Brands and leading market-based iconic brand ", which seems to indicate that they have to in another arena, that the projector market staged a" strong manufacturing time, "the situation drama.

And the Business Minister Lee Jae-Ye are in the media recently, said: "With the 'brand, product, channel' on the building's edge, we must in China's projector market, and Cooperation Partners climb markets 'peak'. "

Excellent product: the source of win

Samsung displays in the industry that sales department, no one without a thumbs-up, because the display market in China for nine consecutive years ranked as the first sales of the Samsung monitor on the throne comes from the leadership of Lee Jae-yup this sector. On the current situation, this year's 10th crown also assured of victory. Today, the department has dealt heavy blows to the projector market, and look forward to its future development, Lee Jae-Ye said, "can say, successful experience in the Samsung monitor, will help us build a projector for the Chinese market products."

Projector Samsung announced the beginning of the Chinese market, industry experts have said that Samsung projector sooner or later will appear in the Chinese market, just the time difference. The great success in the display context, Samsung projector product, no doubt, "Accumulate, conditions are ripe" move. As the display market, the king, "Nine Champion" is a brilliant record and has successfully built up a large number of flagship products and leading technology inseparable. If the last two years swept the market of products: "stunning" T series, subtle fragrance series, Black Diamond Series, and the TOC design and energy saving technology, black diamond-screen technology. These successful products and technologies, Samsung is no doubt reflect the market demand in the display device to grasp, R & D, design, product manufacturing and other related areas to achieve a very mature level, and holds a market leading position. Samsung

These advantages will result in any significant impetus to the projector then? The answer has been exposed tip of the iceberg. Samsung projector product planning, we see the Samsung for the most active of the two existing segments?? Booming business market and domestic market of huge potential, first introduced its product, respectively, reflecting Samsung China's projector market, deep understanding and accurately.

Industry experts have commented, Samsung to cut into the Chinese market for domestic models, with variety of "business models" go hand in hand quick follow-up, no doubt live closely every step of the Chinese projector market changes and trends. In product design, business models in Breaking the conventional concept of "art" design philosophy, introduced the famous overseas classic "dolphin style" to meet the business Office Increasingly individualized needs. R & D in technology, Samsung LED cold light source and actively promote the development and practical application. The introduction of a series of business models, a model SP-P400B product that is applied to this market the most cutting-edge technology to machine with up to 20,000 hours of long lamp life.

The same time, SP-A800B, SP-A400B, SP-D400S, SP-D300B, SP-L300W products such as 5 can satisfy the family investment, business, engineering, education and other needs of different users of the images, initially formed complete product line pattern, the follow-up product launches for the coming year has laid a good foundation. In addition, Samsung also quickly realized the projector R & D, production and localization, driving its market competitiveness further enhanced. As a sigh as the industry, "Samsung Samsung projector displays have already copied footsteps."

Deep plowing channels, and win-win path

Is well known, channel marketing system throughout the building plays an important role. Samsung projector for channel construction, Lee Jae-Ye said, "launched a series of market specific products, we urgently need to sincerely cooperate with our partners together to market bigger and stronger. We will also gradually optimized channel policy and give partners a more practical, more powerful support. "

It is understood that Samsung is working with the "God Code" organized jointly with the theme of "elite image pragmatic and win-win" activities of the national industry tour. The activities covered by Samsung projector sales in 15 key areas of focus for the channel, terminal, with the depth of communication between dealers and users, based on share performance Samsung projector, technology, applications and other related aspects of case for the future and lay a good foundation for channel sales. In particular, the program also hired a professional lecturer for industry application of the dealer training, and help channel the terminal building in the sales of products for the user experience "model project" the greatest efforts to channel support. Industry experts have commented, Samsung projector can be to broaden the channels of information, create a vendor, channel, user the exchange, interactive platform to enhance communication and collaboration between, which is conducive to the projector market in the coming weeks to do bigger and stronger.

It is understood that the next Samsung will maintain the perspective of long-term interest channels, to integrate internal and external advantages of resources, product training, management training, support and so store the full support of dealers, but also according to different sources features to develop personalized support program. Users for different industries, Samsung will dig channels together, and gradually improve the service system.

Occasion to brand, and win-win opportunity

"Samsung projector's performance in the future in the Chinese market, its brand will be a determining factor can not be ignored." Insiders look at Samsung projector that landed in China.

Fact, first known as the global consumer electronics giant Samsung Electronics, the display, flat panel TV, Mobile , Chip manufacturing, and other areas well known. In the recently released 2008 U.S. "Business Week" magazine and the international brand group co-named the "world's most valuable brand position", the Samsung brand value reached 17.689 billion U.S. dollars once again ranked No. 21. This is the fourth consecutive year since 2005, retaining its position as the consumer electronics brand value ranked the first, a "truly" global consumer electronics

by: gaga

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