Samsung Refrigerator Recall System When The Domestic Appliance Recall Coming?

Samsung has announced the brand a place in Korea

, "SELF" incident, double-door refrigerator implementation of the global Recall, in China a total of six models of similar design recall. The move by the media as the first domestic refrigerator industry, large-scale recall. This case also highlights China Home Appliances Product recall system in the field of trade loss, the industry urged to speed up the construction of home appliances Recall the increasing calls. China's first appliance

institutional factors behind the recall case

Samsung (China) Investment Co., Ltd. has announced that due to defective defrost system, the internal short circuit may lead to defrost the system, damage the refrigerator, extreme cases may cause an accident, there are security risks, from November 10, the voluntary recalled six models of Samsung double door Refrigerator , The number of Mainland China involving a total of about 32,000 units.

AQSIQ November 6 briefing said, Samsung (China) Investment Co., Ltd. will recall within the refrigerator to add the insurance unit, to eliminate hidden dangers. Because Fitting Prepared to reason, Samsung (China) Investment Co., Ltd. from November 10 onwards, by Samsung Electronic (Beijing) Technology Service Co., Ltd. for free home repairs.

However, Samsung baked in the course of the recall program also suffered a series of questions, the most important is to recall the time difference in foreign issues. 10 end of Samsung in South Korea issued a recall of Europe official information, China has not announced the first recall of specific programs.

Samsung Yan Ying, China's market manager, said in an interview, group leadership has already decided the first time for the global market including China, to recall, but must comply with parts of the recall local policies, China's home appliance industry and has never implemented before the recall, nor related to the system, so only in consultation with the departments concerned, this is bound to take some time.

A more general sense, the lack of domestic appliance recall system in the development of China's home appliance industry, companies avoid the implementation of the product to become a major factor in the recall.

Chinese manufacturers and consumers easily "misreading" recall system

Interview with reporters that, in the home appliance product recall has not announced the implementation of the system, the Chinese manufacturers to recall individual acts in a purely business, from manufacturers to consumers, the recall system, there is a collective "Misreading" situation.

"The refrigerator had exploded, regardless of recall does not recall the product certainly has problems!" Nanjing consumers Wei Dan told reporters. In fact Samsung in this country Refrigerator Recall Process, has already received feedback from some users do not understand.

China Electronic Chamber of Commerce Deputy Secretary-General Lu Renbo analysis, many consumers recall our understanding of the system itself is not enough, it is easy to recall products is equivalent to inferior products. Understanding of business-to-recall that there are some misunderstandings.

Pescod Air conditioning through Public Relations Minister Huang Hua said that the recall system has always been domestic manufacturers as a "minefield", partly because of household electrical appliances are necessities of life, on the high popularity of products from the recall, the operation proved difficult. More important reason is that manufacturers its own product quality, quality, lack of sufficient lung power and confidence, the value of the recall system, a misunderstanding.

"Business concern more is the brand reputation, not a fear of the recall, but lead to the collapse of the brand." Lu Renbo that manufacturers and consumers understand the misunderstanding that has led many manufacturers are not positive that defects in product design, etc., only in private by repair or a free upgrade to resolve. In fact, the enterprises to adopt a transparent approach to the implementation of the recall, and will not affect the reputation, the same time, the Chinese market is very large enterprises to consider an appropriate extension of the proposed recall of the time, this will ensure a more transparent and efficient operation.

Appliance product recall issued regulations needed

Lu Renbo told reporters

Samsung Refrigerator Recall System When The Domestic Appliance Recall Coming?

By: viedy

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