Samsung Washing Machine Consumer Trends Increasingly Excellent Care Both Welcome 51
Research center, according to the Internet consumer research shows that compared to same period last year, in 2010 the domestic market roller
Washing machine
Concerns the proportion increased by almost 10%, thousands of washing machines with the following product concern about the decrease of 11.3%, while more than 3,000 products by price concerns is to increase the proportion of 14.7%.
Can be seen from the data, the washing machine market, consumption characteristics of excellent consumer trends have gradually appeared. The so-called optimal consumption trend, that is the consumer willing to pay higher prices for better quality products. Expressed in the washing machine purchase, the brand and quality have become the main demands of both consumers. Brand and reputation is an important consumer choice targets; but in terms of quality, higher strength and better protect clean clothes function of the main criteria for consumers to measure.
Samsung
Washing machine
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Recent award-winning Samsung washing machine, by constantly improving the brand reputation, and product quality, technological content and value in use, substantially enhancing the product in the high-end market share, and firmly grasp the trend of consumers excellent consumer psychology.
In China, Samsung has been adhering to the "Chinese people love to do business and contribute to social enterprises in China" brand philosophy, and the constant practice of realizing this idea. April 14 an earthquake Yushu in Qinghai Province, Samsung took the initiative, 10 million donation to the earthquake-stricken areas, as
Home Appliances
Foreign trade in the first contribution, the largest international companies. In fact, the feedback of Chinese society and the need for social responsibility, Samsung has never hesitated, never stopped.
Samsung washing machine double love
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Good brand reputation, but also require high quality products as support. In product R & D, Samsung washing machine through a deep insight into consumer psychology, nursing clothes in clean power and function to uphold bold innovation, has introduced the "diamond-type inner core", "hot air fresh," and other functions, with its super clean power, and the meticulous care of clothing for consumers to enjoy remarkable laundry.
The face of the upcoming "51"
Sell
Season, Samsung once again took the lead the introduction of several new consumer feedback. Variety of its latest product WD0704CQR other washing machines are now available, these new technologies not only have an existing personal care, adding a variety of human functional design, such as the door rings, large mouth and thin body cast clothing, etc., greatly convenient for consumers to use.
Introduction of new products in addition to other
, Samsung also launched a comprehensive "Chelsea passion, passion sales season" activities. The promotion, Samsung, as always, starting from the fundamental needs of consumers, the major home appliance stores in the country to buy Samsung drying Series
Washing Machine
Not only to get back to the current offer, will be well-known brand stainless steel racks, also for other different series, different types of washing machines, Samsung have developed a variety of special offers, all 51 customers during the purchase of Samsung washing machine will be quality gifts.
"Some brand it, so were some slick promotional gimmicks, Samsung is worthy of great brands, promotions more on our appetite, get something very good quality, not only beautiful but also durable." Housewives Ms Wong told reporters.
Consumer demands, is Samsung's pursuit. Firmly grasp the present, to a better future. Samsung believes that the face of consumers seeking higher quality products, Samsung will continue its efforts to make unremitting efforts.
Samsung Washing Machine Consumer Trends Increasingly Excellent Care Both Welcome 51
By: gfgn
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