San Diego Hotel Rooms - Great Hotel Marketing Starts With Hotel Website Design

You may have the most fantastic hotel in the world

, with beautiful landscaping, comfortable rooms, and remarkable service, but if guests do not find out about it, your occupancy rates will be a continual disappointment. In this day and age, probably the most critical component of hotel marketing is excellent hotel website design.

Why Hotel Website Design?

The numbers say it all. In 2007, almost a third of all hotel revenues will be produced by online channels. Furthermore, more than half of your target audience's decision-making is influenced by the Internet. Over a third of hotel guests choose their hotel based on online study, but book through another channel. The remainder researched their options via an Web portal, but then tried to book directly using the travel provider.

Hotel Search engine optimization

Even if you have a fantastic hotel web site design but no one can find it when they are looking online, it is as though you didn't have a website at all.

The way that potential guests will discover your hotel web site is through search engine optimization. Search engine optimization is both an art and a science - and should not be turned to amateurs. Search engine optimization techniques will enable your hotel web site to be returned high in the rankings of internet search engine results - a critical element of efficient online hotel marketing.

Factors to Think about

When selecting a marketing company for your hotel website design, make certain that they understand and meet these objectives:

* Generating qualified, high quality visitor traffic * Motivating visitors to delve deeper into your hotel web site * Converting visitors into online hotel revenues

Too often, hotel websites are created in reverse, placing the focus on design instead of on generating website traffic. The key would be to balance traffic generation effectiveness, the site's "look and feel," and conversion techniques to produce a hotel web site that looks excellent, gets plenty of traffic that converts into bookings.

Find a Hotel Website Design Company

These days, Internet design and marketing companies have areas of expertise. So that you can get the best return on investment, it is best to choose a website design company that specializes in hotel web site design. Make sure that their strategy adheres to the following guidelines - otherwise, keep shopping. The company should:

* Identify your visitors' expectations and intentions * Work with you to clarify your own objectives * Create a hotel website revenue conversion strategy * Figure out site components that fulfill both design and search engine optimization objectives * Map our "click paths" which will lead to conversion

Your hotel website design and search engine optimization are the two tips to producing the kind of traffic which will keep your occupancy rates in the stratosphere!

San Diego Hotel Rooms

by: Alex Tesla.

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