Sandisks Protected, Card-primarily Based Marketing Answer Solves Drm Problems For Crickets Upc

SanDisk Corporation and Cricket Communications Inc.have joined hands to launch Muve

MusicTM wireless support that presents unlimited tunes downloads, in addition to unlimited calling, texting, e-mail and Net obtain.

The thing came out when SanDisk Corporation announced today a new safe credit card-based mostly mass media answer with network-connected reminiscence to assist Muve MusicTM.

This new technology allows buyers on Crickets 3G network to obtain and participate in high quality electronic written content on their cellphones without will need for computer system.

Muve New music just isn't a MP3 obtain program. It utilizes a fresh Dolby PCM codec to encode the files at 32 kilobits for every moment but with considerably far better fidelity than an MP3 at exactly the same bitrates. The information now dont will need electronic rights administration scheme (DRM) by virtue of protection supplied by SanDisks new flash memory card. They're saved on an encrypted SanDisk Trusted Flash partition so they cannot be copied onto PCs or other products.

While using help of SanDisk, we've got made an innovative new technique to protect electronic written content without the use of DRM, explained Jeff Toig, vice president and general supervisor, voice and information items, Cricket. This resolution enables a superior total expertise for Muve Music prospects. They'll have rapid and simple entry to every one of the tunes they adore whilst the audio market has the self-confidence it demands inside a protected cellular music option.

Cricket is a foremost-edge cellular community program supplier that knows how you can deliver benefit and innovation to its consumers, explained Daniel Schreiber, senior vice president, software package and alternatives, SanDisk. The utilization of our highly developed engineering to safe the Muve Tunes program is among people methods. We support Cricket provide an incredible quality of company along with a top quality encounter, and we have been pleased to serve being a worth-added answers service provider to Cricket.

The official press release by SanDisk mentions that its intelligent protection engineering enables conditional entry to new music articles by regulating the network connection via the credit card, wherever new music information are encrypted and saved. Employing SanDisks know-how, Cricket is able to produce a safe hosting natural environment with controlled discover to the information primarily based on the current status of your purchasers program strategy a trustworthy solution that's best for pre-paid out providers.

The Cricket Muve Music service might be readily available in January 2011 and initially about the Samsung Suede cell telephone.

by: Lyle Peterson

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