Save on Precious Vintage Apparel with ModCloth.com Coupon Codes

I have very high regard for businesses that have inspiring success stories

. I particularly like the stories of companies that started from scratch and grew out of the dedication and sheer hard work of their owners, not to mention the stroke of luck they get every now and then that helped pave the way to the eventual success of their enterprises.

One interesting business success story is that of ModCloth, which was born from the thrift-store shopping hobby of a teenage girl, Susan Gregg. In high school, Susan scoured thrift stores with her friends and found herself buying vintage garments that did not even fit her. She was just too amazed by the rare finds that she would get them in any size and just kept them in her closet, which was soon filled with so many clothes and shoes that did not even fit her.

Susan eventually started making profit out of her "thrifting" by turning it into a modest business with the help of her boyfriend Eric Koger, who is now her husband. The couple started their small business by launching a website in 2002 and having a sale on the first day. Years later, the couple made a fledgling career out of this endeavor and made ModCloth a real operational business. With Susan circling the world for rare finds and Eric using his online expertise to boost ModCloth's search engine standing, the business really became the couple's baby which they raised and nurtured to become the remarkably flourishing enterprise it is now.

With Eric's effective techniques to intensify ModCloth's online presence and optimize its search engine ranking, the business continues to attract more customers who find themselves coming back for more of Susan's vintage collections, which she acquires by constantly scouring the world for unknown designers who create the most amazing and unique apparel.

ModCloth also attracted more customers by offering great discounts with ModCloth coupon codes. Offering ModCloth promotional codes proved to be a fruitful move as it encouraged more buyers to get the ModCloth pieces they've been wanting to have.

Susan says that she never expected her thrift shopping hobby to be a business, much less have it as a flourishing and popular company it is now. Through the years, ModCloth has grown not just in its online popularity but also in the number of people involved in the company itself. From the husband-and-wife tandem that started it, ModCloth's staff is now comprised of a dynamic group of young individuals who are driven by the passion to satisfy customers' need to have rare and attractive vintage apparels that they can wear with pride.

Susan's thrift shopping passion has indeed gone a long way in terms of expanding ModCloth's business, but this kind of career in shopping all over the world for rare vintage finds is something Susan enjoys more as the years go by. She is even more inspired to get the best items possible for ModCloth as their company continues to grow to be an internationally recognized brand and their website generates millions of page views. ModCloth promo codes are also successfully driving the business forward, and the people behind it couldn't be happier for the inspiring growth of their business.

Save on Precious Vintage Apparel with ModCloth.com Coupon Codes

By: David Stack

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