Scratch Offs Get your Customer's Attention

Whether you area graphic designer, small business owner

, hotel supervisor, direct sales consultant, restaurant or bank owner, you need your customers' attention.

How do you get it? You get your customer's attention by offering your customers an incentive that rewards them in some way. Just like Kohl's, McDonald's, Pepsi and Incredible Pizza, you can create customer excitement and increase the return on your investment at the same time!

How? By designing a scratch-off game that has a specific call to action.

Examples:

Buy 1 burrito, get 1 free with a $20 order!

Get 10% off your next purchase of $30!

Free shipping with a $75 order. Hurry! Expires 9/31/10

These types of offers will grab your customers' attention and make them want to take advantage of your special offer.

Your customers want to feel valued and special. They love using coupons to help them save money. According to the Nielsen report, coupon usage grew by 27% to a record 2.3 BILLION Dollars! So reward your customers by sending them a scratch-off coupon for their birthday, a store special or a discount on their next purchase. Make sure to create urgency by giving them an expiration date.

Scratch-off games and coupons involve interacting with your customers. When they get your card, they will scratch it to find out what is in it for them. It will get their attention and will not go directly to the trash bin. Everyone loves to feel like a winner.

How will you make your customer feel like a winner?Give them a scratch off promotion!

Scratch Offs Get your Customer's Attention

By: Terra Williams

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