Seagull Advertising's Brandtraxion Workshop Focusing On How To Make Your Brand Attractive To Custome

Seagull Advertising's BrandTraxion workshop focusing on how to make your brand attractive to customers

Seagull is organizing BrandTraxion for marketeers who wish to make their brands attractive to customers. This will be a one day workshop on 22nd Dec 2011 and is a great opportunity for entrepreneurs, marketers, brand managers and brand custodians who need to structure brands in a professional manner. Our partners for this workshop are Dimakh Consultants, Terragni Consulting and 100% Public Relations.

The workshop will introduce Wings for Profit process, a powerful marketing tool that harnesses the power of co-creation with customers and strong consumer insights to attract customers through word-of-mouth and thus help reduce marketing budgets.

For Wings for Profit process, Seagull partners with experts in various fields to provide a 360 degree solution across media in different cities in India such as Mumbai, Delhi, Indore, Goa and others. To date, our solutions have helped many brands across diverse industries like FMCG, IT, Realty, Corporate, Education, Hospitality, Healthcare, Retail, Finance and Banking, apparels to quote a few.

Brands emerged because marketers wanted to differentiate their products to attract customers. They still face the same challenge today. But the fact is that Advertising alone is not enough for making brands attractive. Every brand wanting to get your attention is out there shouting via ads to get the customers attention.The solution actually is deceptively simple. Simple for those who know how to do it!

Co-create the brand with your customers as they know what they want from your brand to make a brand thats truly attractive to consumers. This is something that Seagulls "Wings for Profit" has been doing regularly. says Founder Director of Seagull advertising, Mr. Sameer Desai.

The workshop includes following terms

A process on how you can understand the rational & emotional needs of your customers.

Selection of a profit opportunity for your brand.

Defining your Smart Objective for the planning period & what your allowable cost should be.

How to select which Obvious Emotional Truth your brand should own.

Development of your Brand's Wings - your brand's architecture. This will also give you the business your brand is actually in, and consequently what business you are not in.

A branding idea, that will be integrated in each aspect of your brand flight map. Ensuring that your brand is truly attractive to your customers.

An integrated Brand Flight Map (BFM), that will guide the different Ps essential for making your brand attractive to your customers.

The power of a strong BFM to create word of mouth and help reduce budgets

A branding idea is created that captures the spirit of the brand. It is is infused into the brand right from product development stage and reflected at every stage of the Brand Flight Map. Right through all the strategic Ps that are vital for a brand to be attractive to customers- Product, Placement, Packaging, Pricing, Purchase experience, Promotion and PR policies.

Brand statistics show that brands that have been co-created are more likely to succeed than those created in isolation. GMs Saturn car brand is a good example of creating a brand around the customer.

You can find workshop details here http://www.seagulladvertising.com/brandtraxion.php

by: Seagull Advertising

POST COMMENT

Why You Ought Use Printed Foamex For Advertising Why You Should Use Foamex Board For Advertising Ppc Advertising Rates Are On The Rise - Here Is How To Deal With Rising Costs 4 Great Reasons For Using Foamex Board In An Advertising Campaign On Customized Channels Of Advertising Brands! Seo China- Points Regarding Advertising Your Goods On Video Directories Yard Signs: Your Road To The Latest Mode Of Local Advertising Effective Seo Experts Intended For A Lot Easier Service In Industrial Advertising Real Estate - Advertising A Property For Rent Myherbalife - Advertising Strategies You Will Not Locate Inside Your Back Office 3 Strategies To Advertising The Empower Network-- Offline! The Latest Advertising Tool- Custom T-shirts Vinyl Banners Are Great For Advertising