Search Engine Friendly Design - A Concept Much Beyond Just Url

The term Search Engine Optimization has literally become the hottest buzzword in the Tech-industry

. Worldwide web developers & web designers are trying to explore more information about a search engine affable design since there are certainly few factors which play crucial role in ensuring a good ranking of a website in search results. However, people have a big misconception about the whole concept related to search engine friendly web design. They think that this concept is only restricted to the URL, but the truth is this concept goes much beyond the web address. Besides URLs, this is also about how images connected to graphics & elements related to multimedia have been used, how text formatting has been done, how file formatting has been done, how animation has been done, how colors have been selected. Besides these factors, even labeling & categorization do play important role in affecting the ability of presence on a search engine.

An efficient web designer needs to take into consideration various factors which affect an ability of search engine to crawl a website. These factors include cross-linking, site navigation, and URL structure & information architecture. As far as structure of the URL of the website is concerned, then that plays a most crucial role in enhancing the confidence of users in the search results. The structure does consist of keywords and it is known to all that use of right keywords plays an important role in forming a ranking of a website in search results of a search engine. There is a difference between mastering an art in one specific element of search engine friendly-website & mastering an art related to various different elements of a search engine friendly website. Thus, it is clear that in order to have a search engine friendly website, one must ensure that a web designer possesses sufficient knowledge of all the element & proper clarity regarding various terms. For an instance, many web designers dont understand the difference between the two terms called interface & information architecture. The information architecture is always determined prior to interface.

To sum up, a web designer or web developer, who really understands the real concept of a search engine friendly web-design, knows how to blend these various elements together in a perfect manner. By doing so, he ensures that expectations of users are met, business goals are established & various guidelines & terms which are laid down by leading search engines are being fulfilled in a proper manner.

It is this art of designing a website which is more than just a web design that Baytech Web Design has perfected. Put to use, the web designs created by the company have brought wonders in the form of leaving lasting impression on users as well as the web designs have become favorite of search engines.

by: Alex

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