Search Engine Keywords Selection (part 1)
Search engines are the tools that drive possible
consumers to your websites. But in order for visitors to
arrive at their destination - your website - you need to
provide them with precise and valuable signs that will
bring them right to your site. You do this by generating
carefully chosen keywords.
Find the exact right words or phrases, and
Rapidly, hoards of traffic will be pulled to your
website. But if your keywords are too common or too
unoriginal, the likelihood of visitors actually making it
all the way to your site - or of seeing any real profits
from the visitors that do arrive - reduces significantly.
Your keywords serve as the groundwork of your marketing
approach. If they are not chosen with great accuracy, no
matter how aggressive your marketing campaign may be, the
right people may never get the opportunity to find out about it.
So your first step in plotting your strategy is to assemble
and evaluate keywords and phrases.
You probably think you already know EXACTLY the right words
for your search phrases. Unfortunately, if you haven't
followed certain specific steps, you are probably WRONG.
It's hard to be neutral when you are right in the center
of your business network, which is the reason that you may
not be able to choose the most efficient keywords from the
inside. You need to be able to deem like your customers.
And since you are a business owner and not the customer,
your best stake is to go directly to the source.
Instead of plunging in and jotting down a list of
potential search words and phrases yourself, request for words
from as many potential customers as you can. You will most
probably find out that your perceptive of your business
and your consumers' perceptive is significantly
different.
The consumer is an invaluable resource. You will discover the
words you build up from them are words and phrases you
perhaps never would have considered from deep inside the
trenches of your business.
Only after you have collected as many words and phrases from
outside resources should you include your own keyword to the
list. Once you have this list in hand, you are all set for
the next step: evaluation.
The aim of evaluation is to narrow down your list to a
small number of words and phrases that will direct the
maximum number of value visitors to your website. By
" value visitors" I am referring to those consumers who are most
likely to make a purchase rather than just tour around
your site and take off for greener field. In evaluating
the efficiency of keywords, bear in mind three fundamentals:
popularity, specificity, and motivation.
by: Vonnee Chong
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