Search Engine Marketing has taken the business world by storm
, and has propelled search engines like Google to become huge, billion dollar corporations through their advertising revenues. Traditional media has begun to transform as the barriers between television, radio, print, and the internet begin to blur. The internet has introduced a new performance-based marketing and advertising platform that will spill over into these other forms of advertising. Understanding the actual process of marketing your website through these search engines is crucial in understanding how the marketing industry is evolving and changing in the new century. Search Marketing Blog catalogues these changes.