Search Engine Marketing - Bottomline Best Practices

Your success online is directly proportional to your search engine rankings

. If your site is ranking well in the SERPs, visitors will surely follow. Let's go over some of the steps necessary to maximize your SEM efforts.

There's a good deal of confusion about how necessary Page Rank is to ranking well. Page Rank is sufficient but not necessary for good rankings. Let me explain. I'm not saying that Page Rank is not good, I'm just saying that it should not be the only thing you focus on. Note that Google calculates Page Rank as part of their very closely guarded ranking algorithms. We, as marketers, have no say in how Google assigns PR. Your site's ability to convert visitors into some form of measurable action is a far more important gauge of your site's worth than Page Rank.

If you want respectable rankings, be prepared to work for them. The approach may include trial and error on your part truly understand what methods do and do not work. Number one on your list of things to do is simple: Your site needs to turn traffic into action. Even if you spent a fortune on web development and design, that doesn't mean your site will convert your traffic. The process of converting search engine traffic into opt-ins, buyers, followers or fans is the very core of search engine marketing. This is exactly where the Clickbank Affiliate Loophole Bonus really shines. Recollect this is search engine marketing - with an emphasis on marketing. You're a marketer first and foremost.

First and foremost, your site design, navigation and content strategy must be based on keywords and keyphrases. What Is More, your marketing methodology is going to revolve around these same keywords and phrases. What are the core SEM best practices? To begin with, we need to start building backlinks to our site. Not all backlinks are created equal! The backlinks we need have our keywords and keyphrases as anchor text. As far as the search engines are concerned, one link is better than none. This implies you should be building links on sites and domains that may or may not have solid Page Rank. How many backlinks should you have or try to target? The market you are in holds the key. The more competitive, the more links you'll need. The lower the competition, the fewer the links. It pretty much goes without saying that the more the merrier, but it all comes back to our anchor text and our (hopefully!) careful choice of keywords and keyphrases. Good search engine rankings are necessarily a matter of tying your anchor text to your keywords. Get this wrong and your site is destined for search engine oblivion.

Of course the traffic you generate as a result of your link building efforts is wasted if you're not testing. And testing is at the very heart of conversions. Guess what? We're right back where we began - talking about conversions! A further discussion about conversions is a little bit more than we need to bite off right now. Rest assured I've got lots to say about that so stay tuned. I've some more planned in the next little bit. Don't worry, converting your traffic is the best part of your job!

Search Engine Marketing - Bottomline Best Practices

By: Chase Villarreal

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