Search Engine Marketing – Increase Web Traffic and Google Ranking
Search engine marketing is now viewed as an integral component of Internet marketing
. The main aim of any online business is to attract as much traffic as it can on a regular basis. This is made possible when sufficient awareness about the website is created via search engines which also increase the site's ranking. The higher the awareness and ranking, the more traffic is attracted.
The scramble for the use of search engines has not always been there. This internet marketing strategy started becoming popular during the 1990 era. This was triggered by the massive increase witnessed in the number of websites being operated on the Internet. This increase led to some sort of congestion which resulted in fierce competition hence, the need for Internet marketing to create awareness about the various products and services being offered. Sales growth in an online business is as important as it is in a real life business. They both require the implementation of sales and marketing strategies; the only difference is in the methods applied.
Search engine marketing has not always been as defined as it presently is. It grew in correlation with the increasing popularity of the Internet. Due to the dependence of most new and old internet users on search engines for information, it was naturally transformed into the perfect medium through which high volume traffic could be derived by owners of online businesses.
Most internet businesses that have become hugely successful can attribute a large percentage of their success to the use of search engine marketing. It is now viewed as a necessary component for the growth of every online business. Search engine marketing aims at website promotion via the use of keywords relating to the main content of the site. This can be seen in the list of results the engine search comes up with. A perfect example is a website that deals with the sales of books; if the website owner is interested in having his or her site appear on top pages of search results, it would be imperative to use words relating to "book sales online" in most of the site's contents. This increases the chances of a visitor to view the site amongst the search engine's top page.
It is however, important not to get carried by the euphoria of being listed amongst the top pages of search engines because the results gotten are divided into two compartments. One part is made up of listings which have already been paid for. This section is usually favoured by search engine marketing. The other part is made up of search results gotten through organic means. Over the years, more people have begun to prefer results gotten via organic means to those gotten from paid listings. This is because it involves more investment in the use of Search Engine Optimization (SEO) whose main function is rank promotion and increased traffic. The implantation of these internet marketing techniques cannot be over-emphasized as it is increasingly become clear how essential they are to the survival of all businesses done on the internet.
Search Engine Marketing Increase Web Traffic and Google Ranking