Search Engine Marketing - Is Content Really King?

No matter how experienced you are, how good your product or service is or how pretty

your web site is, it's always challenging to rank well in the search engines. I'm going to cover some of the more important things you'll need to do in order to get great results quickly and efficiently.

Make no mistake, Page Rank (PR) is always significant. PR is Google's measure of authority and authority is something like the number of times other sites link to yours. Decent PR pretty much guarantees you good search engine rankings. There's no doubt that Page Rank increases the value of your website and if properly leveraged, your bottom-line. Despite what many webmaster and marketers have been led to believe, Page Rank should not be the primary focus or your marketing efforts. Page Rank is little more than Google's idea of how relative your site is: Not how much your site is worth.

Good rankings rarely come from a half-hearted attempt at search engine optimization. The process typically can be a little hit and miss before you begin to see what works for your primary niche. Number one on your list of things to do is simple: Your site needs to turn traffic into action. Given that you've got a professional looking, properly coded and easily navigable site, it still has to convince visitors to take action. The process of converting search engine traffic into opt-ins, buyers, followers or fans is the very essence of search engine marketing. Here is precisely where the CB Affiliate Loophole really excels. Somehow we've been led to believe that search is god and traffic is king. This is flat out wrong. Conversion is king. You can make any site rank. Not every site converts!

First and foremost, your site design, navigation and content strategy must be based on keywords and keyphrases. What Is More, your marketing scheme is going to revolve around these same keywords and phrases. Given that marketing is our first order of business, where do we start? Job one is building backlinks. And when adding our backlinks, we must use our keyphrases and keywords as anchor text whenever and wherever possible. The higher the Page Rank of the site where your backlink sits, the better it is for you. The more links you have, the better it is for you and one link is better than none! Given that we must have backlinks, what's the optimal number? Only your competition knows for sure. Competitive markets normally require more links. Less competitive markets, less links. Of course no one is going argue that the more links you have, the better your rankings. But, and here's the kicker, your choice of keywords and in the final analysis your anchor text is more important than sheer numbers. As long as you know you're using the correct anchor text with the correct keywords, you stand decent chance of getting the search engine visibility you need to succeed.

Of course the traffic you generate as a result of your link building efforts is wasted if you're not testing. And testing is at the very heart of conversions. Guess what? We're right back where we began - talking about conversions! A further discussion about conversions is a little bit more than we need to bite off right now. Rest assured I've got lots to say about that so stay tuned. I've some more planned in the next little bit. The most fun you can have online is converting your visitors so don't be afraid of digging in and getting your virtual hands dirty!

Search Engine Marketing - Is Content Really King?

By: Cory Danley

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