Search Engine Marketing Submission Tips To Use Now

Although search engine marketing is an important factor in any internet marketing

campaign you create, it should not be the only free internet marketing technique you use to market your business. The reason is that these sites change. Many that were once popular are now gone, and the only sites that dominate the field are Google and Bing. If you are planning a marketing campaign for the search engines, then plan your campaign around these two sites.

Since Google gets 80 percent of the search engine traffic, you want to focus your efforts here. It can be hard to know what to do, but if you read their webmaster guidelines, you will know what they are looking for. This allows you to create an "evergreen" search engine marketing campaign.

Your first step is to sign up for an account to take advantage of their services. Google is business friendly, and it offers a lot of tools to help you promote your business, including Google Local, Sites, Mobile, and Google+. Google+ will allow you to connect with your audience. With hundreds of millions of users, you'll find plenty of people to connect to.

Once you have an account, you will want to create a sitemap for your website. A sitemap is an index of your pages. By creating an index of your pages, Google can index all the content of your site and include it in its search engine. Use Google Analytics to tell you what keywords your visitors use to get to your site, as well as which pages are visited the most. Then you may use this information to help you create and and add more content to attract new traffic.

When you submit your sitemap, you will have to provide verification that you own the site. This is a simple process of either uploading an HTML file to your site or adding a tiny snippet of code to the header of your index page. Once you have completed this step, then click submit.

Check periodically to make sure your site is being indexed. Google will send you messages within the control panel to alert you of any problems your site may be experiencing, so use this information to help you fix any problems your site may have.

The other search engine you want to concern yourself with is Bing. Bing is a search engine created by the MSN Corporation and drives results for both the MSN search engine, Bing, and Yahoo.

Use the same procedure here as you used with Google. Sign up for an account and then submit your sitemap. Verify your listing. This site offers a much slower crawl, which means it will take longer to get your site indexed, but it will get indexed. Check your statistics periodically for the same reasons you check in Google: to make sure everything is working, and your site is being indexed. Fix any problems you may find, and rebuild your sitemap if you need to so it is being indexed correctly. Don't forget to verify your site. This is necessary to prove you own it.

Although there are many search engines you may use to market your business, when building a search engine marketing campaign, make sure you prepare your sites for Google and Bing. Submit them for indexing, and then use the information you gather to improve your campaigns.

by: Jinger Jarrett

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