Search Engine Marketing Sydneynon Paid Search Engine Marketing Part 2

The perception is search engine marketing is only paid advertising it is not true

as it also means SEO search engine optimisation or organic techniques. Today Im going to outline some of the non paid organic techniques and that include local Map, directories.

Local Map

Local was introduced by Goolge for local search result and is now used by Bing and Yahoo. It is a great way to promote your business for free and some time you need and expert to optimize your local listing so it will rank higher. Google use different approach to how it ranks in the local businesses. Now days Yahoo and Bing are also using Local map results which has been used by many business owners.

Business directories

These are internet business directories and you can have your business listed in them for free or some fees depending on the directory most of the directories offer sponsored listing or listing types. Each type contains certain features and is at a different price. Some of a well know directories include Yahoo and Google which is also known as open directory or Dmoz directory. There are also newly promoted directories such as Yellow pages or White pages. A fast growing directory is hot frog which growing very fast which made the owner to sponsor many Google adds and banner advertising. The advertising will set above your local listing unless you use sponsored results.

Now in my opinion Local Map is the most important technique you can use due to high traffic volume and it is based on demand and supply. While the directories comes as second best due to lower visibility.

by: Sarge

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