Search Engine Marketing Tool - Off Page Competition Analysis

SEO Competition Analysis--in order to be complete

, must always be undertaken in two equally important steps. Step One, is the Off-Page Competition Analysis. Step Two, is the On-Page Competition Analysis. This article will cover the first step--in the context of assessing your competitors' websites.

Off-Page Elements

As can be deduced from the term, these are the website qualities that do not directly occur within the site itself. The concept of the words "do not directly occur within" can be a bit baffling, so I will proceed with a bit of elucidation.

Let me do it with the use of a different element. Let me relate these Off-Page qualities to--time. Almost all off-page elements are strengthened through the passage of time--the more time your competitor's pages have been online--the higher they rank. But it should be important to clarify that the passage of time alone is most useful only to the first element (domain age), and will matter less with the others. Backlinks likewise rely on time and are eventually attained as a domain grows older; enhances its presence, creates integrity for itself and attains its backlinks. The more important criterion for backlinks is not time, but the level of authority the websites have.

The Seven Off-Page Elements

DA - Domain Age

The age of your competitor's domain. Relies solely on how long their website have been in existence--the older, the better. Did you know that Google and the others search engines "know" exactly how old all website are? This is done thorough the use of "web crawlers"--programs that are constantly in search of new websites to document their contents and give them ratings, and assess page rank.

PR - Page Rank

A measure of the overall quantity and quality of your competitor's web page links. Google has its confidential system of PageRank algorithms. Nobody (expect Google) knows exactly what these algorithms measure. But SEO enthusiast constantly guess these to be directly linked to the elements included on this list.

BLP - Page Backlinks

Number of links pointing to a web-page from outside of the website. Note that this is one link that points to one web page.

BLD - Domain Backlinks

Total number of links pointing to an entire domain (the whole site) from outside of a website. In contrast to the preceding, this is one link that point to the whole site.

BLEG - Government or Educational Backlinks

The total number of links pointing to a web-page from Government (.gov) and educational (.edu) sources that are external to the web site itself. Here, the concept of high-authority domains come into play. One BLEG-link from a highly respected.edu site can become the equivalent of 100 BLD-links of low authority.

DMZ - DMOZ Listing

Whether your competitor's site is listed in the Open Directory Project's Directory.

YAH - Yahoo! Listing

Whether your competitor's site is listed in the Yahoo! Directory.

When done with your SEO Competition analysis, you must objectively look at your chances in making it in the niche you are considering. If your competitors are too strong--because they have gained a major dominance over your niche--your best option will actually be to find another one which is not "ruled over" by competitors.

A thorough analysis of both Off-page and On-Page elements can be difficult or almost impossible to do without the proper tools. One of the easiest and fastest way for this is to use the SEO Competition Module of the Market Samurai software.

With it, a complete and authoritative analysis of your niche's top competitors can be available for your study after one mouse click.

by: Raffy Chan

POST COMMENT

Wholesale Clothes Is The Answer To Affordable Fashion Shopping Experts Guidebook For Major Discounts Or Scrumptious Meals On Taking Vacations In Dubai Travel Information Concerning Bonus Deals And Delicious Food For Your Excellent San Diego Vacations Search Engine Marketing Tool - Analysis Of The Competition Newbies Guide Concerning Peak-deals Combined With Pleasant Vacation While Enjoying Your Great San Di Newbies Hints Regarding Special Reductions & Cheap Deals While Taking Vacations In Europe Traveling Help Concerning Treats Or Amazing Stays While Enjoying Your Awesome San Diego Vacation Experts Tips Concerning Deals Along With Discounts At Your Amazing San Diego Vacations Travel Guidelines About Special Reductions & Pleasant Vacation For Your Awesome San Diego Vacation Book A Easy On The Pocket Hotel As Well As Air Tickets To Spend The Amazing St Louis Vacation Family Information Dealing With Treats Combined With Discounts During Your Great San Diego Vacations Lineup One Of The Low-price Crib Plus Air Tickets For The Pleasing St Louis Vacations Ultimate Tips On Packages Or Amazing Suites On Vacations In Nordic Countries