Search Engine Marketing Training- 5 Quick SEO Tips for High Rankings

Search Engine Marketing Training- 5 Quick SEO Tips for High Rankings

Structuring your articles and web pages for the search engines is critical. Your web pages may have a better concept and information than another person, but if they have any level of search engine marketing training and you do not they will rank higher than you every time. You do not have to be a computer geek to understand SEO. Read on to learn quick search engine optimization strategies.

When discussing SEO back links are often the first thing that comes to mind for even seasoned marketers. Certainly back links play a big role in your search ranking position, but before you even get to the back links you must have an SEO structure set in place for the web page itself.

Many aspects of how you set up your articles and web pages contribute to your sites overall search engine optimization.

Take a look at the most important points of SEO for your web pages:

Title- Your title should be catchy to appeal to your readers, but also include your keywords to appeal to the search engines.

Keyword Density- Keyword density of 2%-5% of your content is the magic number. Using keywords in Less than 2% of your content appears that you are not relevant to your topic while anything over 5% can look like spam to the search engines.

Multi page site- The days of a single landing page getting top rankings is over. Search engines now give praise to sites that have multiple pages. Again, relevance is key here so try to link your pages together so that they make sense together.

One way links- Links that go from another website to your page are good. Links that go from a site to your page and then back to that site again are not as good. Marketers used to use link farms or exchange programs with other marketers to gain rankings with less work using 2 way links. This is now frowned upon by most search engines. Stick with one way links for SEO purposes.

Quality Content- This one always shocks people because it seems so simple! The problem is that there are so many people out there that fight so hard to get ranked with every SEO trick in the book when it is easier and more profitable to provide quality content.

Never forget that you are writing for real people, not search engine spiders. Spice up your content and make it appealing to people, not robots.

This was a brief lesson in search engine marketing training, but the information is powerful. The best thing I can leave you with is to stress that SEO is a way of appealing to search engines for better rankings. Try your best to always deliver good, quality content and use the tips above for added SEO incentive. Never forget that you ultimately put out content for readers, not search engines.

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