Search Engine Marketing,search Engine Optimization, Seopackage,social Media Marketing, Seo Services

Search Engine Marketing

Search Engine Marketing

SEOHelpline goal is to help you improve your site's interaction with users and search engines. Even though this guide won't give up any new secrets that increase your page ranks for your site, it will make it easier for search engines to crawl and index your site.

In SEOHelpline section is devoted specifically to search engine marketing, as opposed to search engine optimization and placement. If search engine marketing is what keeps you up at night, these articles should help you find your way and signicantly improve your search engine marketing (SEM) skills. The whole purpose of search engine marketing is to attract new prospects and buying customers. In certain cases however, your sales could become limited, for the simple reason that not everybody is seeking the products or services your company offers. Across the World Wide Web, if there are only 6,000 searches a month for the keywords industrial pump rebuilding, it will be hard for you to make more people search for that keyword phrase when Word Tracker tells us there has been only 6,000 searches for those three keywords in any given month or period.

SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.

SEM is the set of strategies and techniques that increase your visibility on search engine results pages, increase the click-through rates to your site, and maximise your conversion of visitors to customers.Search Engine Marketing (SEM) The process of marketing a web site on search engines, including search engine optimization, submitting your site to the search engines and directories for organic listings, pay per inclusion, pay per click, banner ads or any other marketing programs offered by search engines.More than half of the visitors to high growth websites get there through search engines. Search engines such as Google and Yahoo, and online directories such as Ananzi, steer customers looking for solutions to websites that provide those solutions. If you do not appear in the top five to ten search results rankings, you don't exist. If you do appear, but nobody clicks to visit your site, you have blown a major opportunity. And if someone clicks to your site and fails to transact with you,you may ever see them again. Search Engine Marketing provides an up-to-date and thorough insight into search engine optimisation (SEO) and contextual search advertising (e.g. Google's pay-per-click ads).Any business with an online presence has to have a search engine marketing strategy,and the skills and processes to implement it. If potential customers don't find you on search engines,they will find our competitors.

Many organizations opt to outsource SEM to specialists. Outsourcing SEM is very different from abdicating it. But if you don't understand SEM, then you will not be able to select or manage an external specialist critically. The SEM landscape changes constantly, as do the algorithms used by the engines and directories. Staying current is critical if you want to maintain the high rankings you work so hard to attain. SEM is not easy, but it's not rocket science either. If you have an emarketing responsibility, you simply have to get it'. Search engine marketing is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the following components

Oraganic search engine optimization- Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic Search Result are the rankings of Web pages returned by a search engine when you search for a specific word or phrase - a "keyword" or "keyword phrase".

Pay Per Click Advertising (PPC)- Pay Per Click search engine internet marketing is a widespread phenomenon in the contemporary online marketing industry. This is because it allows a guaranteed traffic in your website and thus you attain better chances of selling a particular product or service as it becomes better exposed in the ever increasing horizon of internet bustling with netizens with each passing day. So there is no need to envy the bigger players who attract traffic like bumble bees and mint money out of their portals or websites. If it only takes traffic to increase your sales, you can definitely benefit from the PPC search engine web marketing services. However, you must know that it is not only website traffic that makes a difference. You website should also have the adequate meat into it so that you can turn the leads into the clients. The website should be more user friendly and perfectly navigated so that it steers the prospect to the offer or services that he/she wants to avail.

Ads you place for your website with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results. Google AdWords has implemented an additional factor in where your ads rank that is based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.

You can also use pay per click advertising to your advantage on your own site. For example, you can make money with Google AdSense and other similar programs

Pay For Inclusion (PFI) - In addition to search engines, like Google, Yahoo and MSN search, numerous directories also exist on the web. These directories may be general in nature or related to a specific topic. You can get free listings in some online directories, like DMOZ but most directories now charge for a listing. Verizon's SuperPages is an example of a PFI directory. Another example of a major directory is again, Yahoo. Yahoo Directory, which is separate from Yahoo search, is described in Yahoo's own words as: Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.

Why is Search Engine Marketing Important?

You may or may not decide to make search engine marketing part of your marketing and advertising strategy. If you don't have a Web site for your business and don't plan to ever have one, you certainly wouldn't need search engine marketing. However, in today's business climate, nearly all business are expected to have a website and most do.

Search engine marketing is used as a way to get traffic to your website, which in turn should ideally lead to getting new customers and adding to your home business revenues. Compared to other means of marketing and advertising, search engine marketing can be very cost effective. For example, you could implement SEOHelpline techniques on your own. Organic search rankings are free, so if you can move yourself up in the rankings, your traffic should increase, which, in turn, should increase your home business revenues. Similarly, Pay Per Click Advertising can be very inexpensive. Since you can set limits on how much you'll pay per click and how much you'll pay per day, it's fairly easy to keep your costs in line. Likewise, some Web directories - like DMOZ - allow free listings, and others can cost as little as $30 per year.

SEO: Backlinks and Their Importance

The topic of seo ( Search engine Optimization ) is complex enough that there are specific job classifications for this and specific companies that hire entire platoons of specialists who claim to do nothing else.

So, in 5 minutes, you are not going to learn all of the entire nature of this business, but let me give you a very important first tip.

Do not submit your site to any services for search engine submission before ensuring that each and every page has a short 2-4 word title that includes the main keyword you wish that page to be found for.

Sounds logical or a bit laughable right? The truth is that the title tag is frequently forgotten by webmasters and the title ends up with a title like this untitled

Nothing tells google that you care less about your content than a page with no title. In the past, these pages were largely ignored or the search engines simply took a sentance or two from the top of your page and used that as the description to help you out. These pages wont rank in the search engine results and unless your avid intention is to really hide your page, dont do this.

There are however a few things that most of us agree on. From 2009 forward, the most important parts of search engine optimization outside of the obvious on page optimizations are getting keyword correct backlinks from authority sites.

Authority sites are not altogether eager to let spammers in to gum up the works. Most spammers play an escalating game with their spammer competition and as such frequently appear to have no scruples that the regular public can discern. Many seo spammers have no qualms about placing the same exact piece of information in front of a user 10 times to ensure that the user clicks and goes to the spammers destination page

How do SEOHelpline Measure SEM Effectiveness?

How you measure the effectiveness of your search engine marketing program depends on what your objectives were when you started. If your intent was merely to increase the number of visitors to your Web site, you would determine if your SEM efforts were successful by comparing your Web traffic statistics before and after you implemented search engine marketing.

Be patient though, search engine marketing efforts may take considerable time to boost your traffic. Although you can instantly get your PPC ads running, if you are aiming at improving traffic through SEO, it can be several months before you see solid results - especially through Google. Likewise, if you request a directory listing from DMOZ, your listing may not appear for 6 months to a year. DMOZ is staffed by volunteers and, because DMOZ listings can have a positive affect on your organic search rankings, it is arguably the most popular and valuable free Web directory listing to get.

In addition to site traffic, you need to track your conversion rates. For example, if, as a result of your search engine marketing efforts, your traffic doubles from 250 to 500 visitors per month, how many new customers did you acquire from the additional 250 visitors to your site. Do you now have twice as many customers as you did before? Probably not. If you picked up 5 customers your conversion rate would be 2 percent of the new traffic (5 divided by 250) and 1 percent (5 of 500) overall.

Find ways to increase the number of visitors to your website, and then find ways to increase the conversion rates of those visitors, and you'll know exactly what it takes to make your search engine marketing program successful.

Search Engine Marketing is Just One Piece of the Puzzle

Search engine marketing (SEM) is just one of the many tools available to home businesses when it comes to online marketing. See the Online Marketing Guide for additional ideas for promoting your business online.

Resources: SEM Glossary of Terms

SEOHelpline is often asked to explain search engine marketing (SEM) strategies, tactics and benefits. The following frequently asked search engine marketing questions are a compilation of years of experience.

The following search engine marketing glossary of terms was compiled and edited by SEOHelpline and includes a variety of sources named at the bottom of this page.

A/B Testing:

A method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples. This method has been recently adopted from direct marketing within the interactive space to test tactics such as banner ads, emails and landing pages.

Affiliate Program:

A Web-based pay-for-performance program designed to compensate affiliate partner web sites for driving qualified leads or sales to a merchant web site. Typically, the merchant pays a percentage of any sales resulting from any click through (via banner or text link) to their Web site from an affiliate partners Web site. Service providers like Commission Junction help track and manage payments

Search Engine AffiliatesWe all Use the Internet

What are you doing right now? You are reading this article. And where are you doing it? On the Internet and how was it that you found this article to read it? Thats right with a search engine. Ninety nine percent of the time we dont know where we want to go on the Internet, we have no idea where to find most of the things we are looking for and so we use search engines. That is where search engine affiliates come in. They allow you to make money off of other peoples searches online. Just imagine how many people are on the Internet right now searching for something all over the world. It is a staggering number now imagine if you could get even just a fraction of them to do their searches through your site, you would be making more than enough to support you and your family in the style they are accustomed to.

Search engine affiliates are easy to deal with. When you sign up to one of the programs you will get a search engine box that you can put into your website. When you regular traffic comes in to look at your site they can use this search engine box to do their next search. Each and every time that someone does this you will make money. How will the big guys know that you earned some money you as? Well, these are very sophisticated programs these search engine affiliates. The search engine box that you are given will have its very own ID code attached to it and the search engine affiliates program keeps tabs on all of the boxes and it will record each time one is used.

Algorithm:

A mathematical formula used by search engines to determine which web sites in their database to present in search results, in which order. While search engine algorithms change regularly, primary on-page factors include keyword density and source code optimization. The primary off-page factor is link popularity.

A fast super resolution algorithm for SEM image

A fast SEM (Scanning electron microscopy) image super resolution algorithm is proposed for e-beam inspection system. There are many super resolution algorithms for optical images. But there are two difference points between SEM image and optical image. Firstly, there is distortion in a SEM image sequence. Secondly, the gray level values for different frame of images are not uniform. To solve the two issues, the whole image is divided into sub-images. Gray level value regularization and sub-pixel shift estimation are done for sub-images. The low complexity of algorithm meets the requirement of real time processing and image display. The test results prove that the super resolution images based on the proposed algorithm restore more detail information...

Bounce Rate:

This is the rate of visitors that enter your site, and leave within the first 5 seconds (as calculated by Google Analytics) without viewing another page.

Google Analytics is a great tool, no doubt about it. Its also pretty complex and therefore the F.A.Q. list will be big. Most of the questions will have an answer in the Google Analytics Help Center, but there will always be questions you probably wont find the answers at all. I call them F.U.Q. - Frequently Unanswered Questions.

Lets take a look at the bounce rate report. Mainly, bounces are defined as a single page visits to your website. Bounce rate will apply to your landing pages (the destination URLs of your PPC or banner campaigns or search results in search engines, emails, etc).

If you have content that is accessible only by login into your account or if your checkout pages are accessible only from previous pages, how can they have bounce rates? How can an a page that is not accessible without coming from a previous page can have a bounce rate? It should ony have an exit rate, isnt it?

If the order confirmation page or the thank you page is only accessible after visitors log in into their accounts there shouldnt be any bounce rate! Really? Take a look at the Top Content report and see if any of your secure/checkout pages are displaying bounce rates

Cost-per-Click (CPC):

System where an advertiser pays an agreed amount for each click someone makes on a link leading to their web site. Also known as PPC or paid listings.

Information

The terms pay-per-click (PPC) and cost-per-click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.

For example, consider a campaign where payment is based on impressions, not clicks. Impressions are sold for $10 CPM with a click-through rate (CTR) of 2%.

Index:

The collection of information (contained in a large database) a search engine has that searchers can query against. With crawler-based search engines, the index is typically copies of all the web pages they have found from crawling the web. With human-powered directories, the index contains the summaries of all web sites that have been categorized

Pay-for-Performance:

Term popularized by some search engines as a synonym for pay-per-click, stressing to advertisers that they are only paying for ads that "perform" in terms of delivering traffic, as opposed to CPM-based ads, where fees are based on impressions or views instead of clicks.

Submission:

The act to submitting a URL for inclusion into a search engine's index. Unless done through paid inclusion, submission generally does not guarantee listing. In addition, submission does not help with rank improvement on crawler-based search engines unless search engine optimization efforts have been implemented. Submission can be done manually (i.e., you fill out an online form and submit) or automated, where a software program or online service may process the forms behind the scenes.

SEO Helpline (SEOHL) offers, Guaranteed Affordable SEO Services as a stand-alone or as a part of total Internet marketing campaign which can be a mix of SEO, Internet Marketing, Affiliate Marketing, Social Media Optimization etc.

For more information visit our site: http://www.seohelpline.us

by: chaitali Morey

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