Search Engine News A New Phenomenon

Search engine optimization techniques applied to marketing publicity provide a company

with a major weapon to separate itself from the competition and achieve the top of the news and search engine rankings. It is based on understanding the complex, varied algorithms news and search engines such as Yahoo! And Google use to rank the relevancy of their results. Once the rules are understood, marketing publicity firms can have expertise the release to optimize results. The focus has been on optimizing the company website. But this limited view of search engine optimization hardly ever gets a company into the popular top niche of keyword search results by itself.

The news search engines are now major players in the distribution of news. According to statistics captured over the course of one month in mid-2004, over 27 million Americans searched Google and Yahoo! News for information. Combined, the two news engines outpaced CNN, the New York Times and Washington Post online news sources.

If news engines represent the possibility of an immediate response through marketing publicity and optimization, then the general search engines present a mid-term opportunity. More importantly, these news engines allow for keyword searching and generate results in much the same way as the search engines. Therefore, an article that contains strategically placed keywords, can reach the top of news rankings.

However, news search engines naturally require that the article is timely. Thus, the release will only stay at the top of the news engine rankings for 2-4 weeks before new news replaces it. Still, a company that can churn out a fresh, optimized news article every month can effectively stay at the top of the rankings for a very long time.

Specifically, a few leading firms are properly optimizing and distributing news and feature articles about products and vaulting their clients to the top of major news and search engine rankings in a amazingly short amount of time. The reported payoff of this new approach typically includes an immediate and significant point in website traffic, increased invite in leads and overall improvement in news and search engine results under the companys major keywords.

by: cson43

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