Search Engine Optimisation: Norwich

KPIs SEO training course is expecting a return to Norwich on the 18th August after its success on June 29th at the Holiday Inn North

. A good variety of businesses turned up to this training course, including a theatre, an architects firm, and a first aid company. The course attracted companies from the following areas:

- Beccles

- Cromer

- Fakenham

- Great Yarmouth

- Loddon

- Lowestoft

- Norwich

Why learn about Search Engine Optimisation?

Many businesses do not know what SEO is or how it could be of benefit to them. If a company doesnt appear on Page One of Google for the services its trying to sell, then it is unlikely that they will ever be discovered by new customers on the Internet.

By going to an Internet Marketing course a company will learn the basics of SEO: what it is, how it works and how they can do it themselves. KPIs lead trainer - Graham Loosley - covers all main aspects of search engine optimisation including Link Building, Social Media, Google Keyword Tools and Google Analytics. If a company incorporates these skills into its current efforts, then a significant increase in its search engine ranking is guaranteed.

As the course targets small to medium sized businesses, KPI works with a government funding body TCHC which funds those who attend on a Pay and Reclaim basis. This means that once the company has been to a course, the course fees will be fully reimbursed within a few weeks of attendance. The course is only one day long where food and drinks are fully inclusive; for 100% zero net cost to the business it will learn new skills, step-by-step, which will help them generate more business from the web.

Is SEO long term or short term?

It depends on what the company is doing. A lot of businesses resort to paid search as they feel they either dont have the time to do SEO themselves, or they feel that they would not be able to do it. Even though paid search is proven to be a good short-term success, it is of unnecessary cost to the business and will only be of benefit for the payment duration. KPI do cover PPC (Pay-per-click) advertising in the training course, however, natural or organic search is encouraged wherever possible. Natural search always equals long term success.

Will it be too much work for a company to do themselves?

Not at all. After a company has been to a course, they need to spend a few days making the necessary changes on their website. Following this, a commitment of only 2 hours per week is required if they want the website to continue achieving high rankings in the search engines. If the company has any difficulty understanding the course content after they have attended, then free support from KPI is available. A free course booklet is also handed out at the beginning of the session, which attendees can follow throughout the day, and read over once the course is over.

by: Kate Loosley

POST COMMENT

Keyword Tool: Increase Backlinks To Increase Your Rankings Techniques Of Top Seo Companies Find The Finest Seo Solutions & Seo Experts Studying Seo Products Beneficial Aspects Of Hire Dedicated Seo Benefits of SEO 5 Powerful Reasons You Need To Get Started On A Maine Seo Project Study On-page seo for Good Rankings A Layman's Guide To Understanding SEO What You Haven't Been Told About Achieving Top SEO Rankings Importance of Keyword Research to SEO - By Sangesh Yahoo! Web Hosting Could Be Your Key To Success How To Choose The Right Keywords For Your Seo