Search Engine Optimisation Outlined in Basic English

Search Engine Optimisation Outlined in Basic English

So you've just received a 12 page search engine optimisation campaign proposition, however the only thing you can determine is how much you will need to pay monthly. The other terms are in a foreign language that you have never heard of and incorporate words such as page rank, current position in Google, key word demand and competition. only to mention a few!

Don't despair, with this quick SEO article, you can appear to be an expert soon!

A SEO marketing campaign (search engine optimisation campaign) is directed at improving the search rankings of a webpage in search engines which would in turn lead to more guests (and hopefully more business) to your site.

There are a couple of elements that will have an impact on your ranking on search engines like google:

Page ranking: Page rank can be a value which is assigned to a webpage based upon how important the search engines find that web page to be. This value could be between zero and ten, with 0 being a very low page ranking and 10 being the greatest possible page ranking. For any internet site to be labeled as important, a page rank of between three and six is more than adequate - only a hand full of internet sites can boast with a page rank of 10!

Incoming links: If you have numerous incoming hyperlinks to your website (back links from other internet websites to your webpage) this also adds to your websites reputation and will play an significant role in your search engine positions.

Keyword research: Before a search engine optimisation campaign can begin, it is important that proper research is carried out on your key phrases. The demand (number of searches for your specific search term every month) must be compared with the competition (the number of sites who competes for the specific keyword) to determine which keywords will be the best to focus on. For instance, if only 10 people every month searches for pink polka-dot bikini, and 300 000 websites compete for this key phrase, is would not make sense concentrating on this search phrase - the demand is too low and the competition too high.

Competitive analysis: This is an evaluation of the websites you will be competing against. Their webpage ranks and amount of incoming back links are two of the variables that will be considered when this analysis is carried out.

Current placement in Google: The current placement for a particular search term in Google, is the position where your webpage currently shows for the key phrase in question. If you're focusing on the word insurance, it will be of no use if your website only appears on page 30 of the insurance results. Online users seldom searches beyond the top 10 results, therefore it is significant that your webpage performs well on search engines.

On-site optimisation: This refers to the amount of effort that would be needed to setup your website correctly for SEO purposes. Home page title, key phrases, description tags, meta tags etc are a couple of important items to check on your existing website.

Now that you are no longer SEO-uninformed, you can make an educated decision on the search engine optimisation pitch you acquired!

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