Search Engine Optimisation Sheffield

SEO is the science of getting a website to rank in the search engines for popular search terms due to its internet presence

On page and off page optimisation factors are the two elements that the overall SEO strategy consists of.

The phrase "there is nothing as constant as change" could have been writtwn about SEO Google keepsthe method it uses to rank web sites secret and changes it constantly in an attempt to ensure that websites are built with the intention of providing useful relevant content and not to manipulate search results. Bearing that in mind here are some of the main things that effect SEO.

On page search engine optimisation concerns the having your search termin your tags and page content , and if possible your url.

URL

If the search term you wish to rank for is contained in your URL or website address you have an immediate advantage. Having the domain sheffield-roofers.net would be an advantage to a roofer in Sheffield.

Meta tags are the next important factor These are descriptions in the code that tell Google what the page is about.

When search results are displayed, the title tag is the top line of a particular result and the meta desciption the writing underneath it. Both of these should contain your keywords. Your META description should be written as an advert in English as opposed to just a long string of keywords.

The meta keywords are simply the seargh terms you want to rank for.

Header tags, H1, H2 etc are the page headings and again should ideally contain your search terms.

The page keyword density refers to the frequency that a search term appears on the page as a percentage of total words.

Off page factors refers to the number, authority and relevance of the links pointing to a site. Google classes these as votes which count towards your search position. All sites have a page rank from 0 to 10 this is an indication of the authority Google feels that they have. Links from a website with a higher page rank carry more weight.

The amount of SEO required in order to obtain a page 1 or a number 1 listing all depends on the competition. If the websites of your competitors do not have your keywords in their tags or url and have no links pointing at them you should be able to rank fairly easily. However if your competition all have hundreds or thousands of backlinks and several have your keyword in the url a serious amount of work needs to be done.

by: Martin Clarke

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