Search engine optimisation is a marketing strategy
. Without SEO, you can not expect your business website to generate profits for you. In fact, SEO is a key factor that will define the success of your online business.
The end goal of any self respecting SEO professional is to place your website at the top of search results on at least three major search engines. That is because search engines deliver as much as 80 percent of web traffic to any website. If your site is far below the top ten ranking on queries based on your keywords, then your competitors are probably getting all the traffic while your website gets zero sales.
How to Define Effective SEO
Effective search engine optimisation is results driven. If your site ranks high on search results, then you can conclude that your techniques are effective. However, there is no exact way to measure the effectiveness of SEO techniques. That is because site optimisation is not an exact science. It is 50 percent scientific and 50 percent guesswork. No one really knows how search engines think and no can define how their algorithms work.
The good news is that there are proven ways how to improve the search rankings of your website. Such proven techniques are also being recommended by the major search engines, particularly Google. So here is a quick overview of these techniques which could bring excellent results for your website.
On-Page Optimisation Technique
As a webmaster, optimisation of your internal pages would be easier because you can control the content and the required elements for page optimization. One of the first things you need to do is to choose the right keywords for your website.
Keywords are specific terms or phrases used by people to search information from the Internet. Some keywords are worthless while there are keywords that can drive tons of traffic to your website. Use these keywords extensively on your key pages and you will see considerable improvement in your search ranking.
Off-Page Optimisation Method
The most important off-page optimization tactic is link building. Build links externally and they should be pointing directly to your home page or product pages.
Link building is tricky and if done incorrectly, your website could suffer from a Google penalty. The rule of thumb is to build links coming from authority and highly trusted sites. Continuously generate these high value links and your website will surely capture the top spot of search engine results.