Search Engine Optimisation - Why is it essential for businesses?

And while we are talking about cost cutting, let me tell you that compared to all

kinds of advertising and marketing media (online as well as offline), search engine optimisation delivers the most cost effective and targeted exposure. And the reason for this is that once the target keywords have been identified, the professional or company handling a brand's SEO duties would have a more targeted approach to follow, which would essentially mean that there would be little or no chance of any effort or investment going waste. This is, in fact, one of the major concerns of entrepreneurs who have now begun to come to terms with the fact that more than 50% of their ad spend is on people who don't even bother to look twice at their ad, let alone get attracted towards it or respond to the same. In this case, the importance of search engine optimisation is often overlooked. It is high time that businesses that need to grow wake up to this reality and use more of SEO strategies in their marketing plan, otherwise they run the risk of being outmanoeuvred.

Search Engine Optimisation - Why is it essential for businesses?

By: Alam Fathi

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