Search Engine Optimization

According to wikipedia, the free encyclopedia

, Search Engine Optimization(SEO) is the process of affecting the visibility of a website or a webpage in a search engines natural or unpaid (organic or algorithmic) search results.SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engine.

The majority of web traffic is driven by the major commercial search engines Google, Yahoo! and Bing. Although social media and other types of traffic can generate visits to ones website, search engines are the primary method of navigation for most internet users.

Search engines have two major functions crawling and building an index, and providing answers by calculating relevancy and serving results. Search engines are answer machines. When a person looks for something online, it requires the search engine to scour their corpus of billions of documents and do two things first, return only those results that are relevant or useful to the searcher s query and second rank those results in order of perceived usefulness. It is both relevance and importance that the process of SEO is meant to influence.

Promoting websites through SEO and positioning is an integral part of online reign. As an internet marketing strategy. SEO deems how Search Engine works, what the populace is searching for, the essential information typed into the search engine and preferred by the targeted audience. The flourishing companies of the web world duly believe in the essentiality of SEO

and hence devote a portion of their marketing budget to the promotion of their website.

Keyword research is one of the most important, valuable and high return activity in the search marketing field. Through the detective work of puzzling out your market keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

Its not always about getting visitors to ones site, but also getting the right kind of visitors. The usefulness of intelligence cannot be over staked- with keyword research you can predict shift in demand, respond to changing market conditions and produce the services, and content that web searchers are already actively seeking.

SEO provides a lot of search ideas that include image search. Local search, video search, academic search, news search and industry specific search engines. Using a search engine has its own advantages. SEO usage saves valuable time and money by utilizing search engine services to advertising products and services.

Once a customer starts liking a particular website he/she will find all his/her meaningful information online. Ones online market share can also be increased with the use of SEO technology.

seo services processThe use of SEO also helps in enhancing sales. Researchers have proved that a customer is ten times more likely to purchase ones products and services after finding ones website through a Search Engine rather online advertising. SEO results into highest conversion rates, turning ones website visitors into clients.

Success and growth of a business depends on its profitability and returns on investments. A business is said to be profitable when there is an increase in sales, thereby providing good returns. This is possible only with the optimum utilization of search engines.

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by: bravo vaz

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