Search Engine Optimization is the process of improving the volume or quality of traffic to a website. Search engines are the biggest resources for website traffic. Higher traffic means more visitors which means more customers and higher profit. SEO aims to improve rankings for relevant keywords in search results.
The important thing we should know about search engines is that they only index "Text". This should be well understood while optimizing a website. There are many small things that we need to do to get better ranking and we should remember that every little bit helps. There is no one thing that will get you better ranking, instead it has a bunch of small things that we need to do to achieve excellent ranking.
We should optimize more than one page of the website to achieve high ranking. We need to optimize home page for one set of keyword and other pages for different keyword. We can leave pages which don't have content like the "contact us" or "privacy policy" page. Also optimize pages that we want people to find which also have content.
On-Site Optimization is what can be done on the pages of a website to maximize its performance in the search engines for target keywords related to on-site content. It stands for all the techniques and methods used on your website that is hosted on a server. On-site Optimization has an effect on your website listing in natural results. On-site factors are controlled by coding on website pages. But note on-site optimization can only boost the ranking by several positions it's the off-site optimization that can help achieve top ranking.
Off-site Optimization is what can be done off the pages of a website to maximize its performance in search engines for selected keywords related to the on-page content and keywords in off-page direct links. Off- site Optimization consists of all the ranking factors that are not on the web page, that the search engines look at when ranking a website. It is the most important part in search engines optimization because it gives back links to your website and it requires a lot of work on a daily basis. It helps to maximize website performance in search engine for selected keywords.
If done appropriately SEO can help expand business and increase profits. If you are a businessman and want to know how to grow your business through internet marketing contact us at Leapfrog Web Marketing.