* Per form a thorough analysis of all the keywords relevant to your site
* Develop the content of your site by rotating the set of keywords relevant to your site and maintaining the appropriate keywords density
* Make sure to write a Title, Description & Keywords for each page of your website and they should be unique and based on the content of your website
* Provide ALT/TITLE tags for all the images of your website as this will enhance your listing in search engines as well as it will help in image search listing
* Having a well-designed and well-structured sitemap will ensure indexing of your home page and all the inner pages by the search engine spiders
* Update your content and images in a regular interval as search engines prefers fresh content and will index your site frequently
* Stick to White Hat search engine optimization techniques only as these are considered as good practices by the search engines
The Donts of SEO
* Dont stuff your keywords in Title, Description, Keywords and ALT/TITLES tags
* Dont make a flash-based site; even if you do so make sure to develop a HTML version of it. Search engines are unable to crawl to the links and text in flash objects
* Dont use JavaScript image roll-overs instead use CSS rollovers
* Avoid using Flash-only or Image-only navigation, use Text links for your navigation
* Last but not the least; dont copy content from other as search engines might ban your website for using duplicate content