Search Engine Optimization Begins With Website Designing
While most of the people believe that search engine optimization happens after the
website is live but we say that it begins right from the stage of website development. If the web development company takes care of optimization techniques while designing the web pages, impressive results can be generated in a short span of time. Now, the point is what changes should be done to the website in order to make it search engine friendly. Although there are innumerous things that can be done in this regards but here we will limit the discussion to major ones only.
Well-Defined Structure of Website
It would not be boastful to say that a website represents your business in the virtual market and thus it has to be perfect in every possible manner. To begin with the process of making a corporate website, make sure a structure has been defined well in advance. The website owner and the designer should sit together for brain storming sessions to come up with a unique yet moving layout for the business website. Once the structure has been defined, implementing other changes becomes an easy task.
NOTE: Though flash websites are known to lure the attention of visitors, search engines do not find them equally appealing. Flash websites do not rank well on search engines and thus it would be better if you maintain distance from such sites.
Search Engine Friendly URL
The domain name or the URL of a website contributes largely to its visibility on search engines and thus should be chosen with utmost care. The two types of URLs generally used by website development India companies are static and dynamic. Depending on the nature of website and target audience, the website domain name should be chosen.
Sitemap from the Beginning
When the website structure is defined, it is likely you know what all pages are there in the website. This set of information can be used to generate the sitemap right from the beginning. Sitemaps are of great significance in the area of search engine optimization and you should have one to enjoy higher rankings in search engines.
Proper Internal Linking
A website is nothing but a collection of web pages that are linked with each other. It may appear as a trivial task but actually internal linking is of high importance in search engine rankings. The linking of pages should be done thoughtfully so that the user reaches the desired page without getting lost between pages.