Search Engine Optimization Company Los Angeles: For The Best Content

Content just for the sake of Content

Content just for the sake of Content

Depth is not the end all solution. Another trend we've been seeing a lot of lately is the creation of content simply for the sake of creating content. Search Engine Optimization companies certainly use the words "good content" an awful lot, but why is it that nobody seems to be able to tell me precisely what that means? If I write the word in a hidden page marketing firm' a thousand times, we all know that this is called stacking' and is the quickest way to find yourself as far away from the first page of Google as possible, but what IS the right way? The truth is, the proof is in the pudding. If you're in the hydro-electric energy business...a 16 year old high school student taking a summer job as a content writer for $7.75 an hour is probably not going to develop the best solution for your site. We now have a whole industry of companies who will allegedly write "good content" for you, but proceed with caution.

I wish I could state with conviction that the previous example is the worst case scenario, but it gets worse. Some SEO companies out there are even renting' you content. Remember that good content has nothing to do with the history of your products or is it a bunch of spam pages where you simply substitute keyword phrases from one page into the other. Good content isn't stuff you write for the search engines. Our Search Engine Optimization experts can show you how our process truly builds your page the right way from the ground up, and additionally how our organic search engine optimization process will establish your page and your presence.

What Is Good Content'?

This is where it gets tricky. While incorporating keywords is important, the best content is that which is truly unique. It's the stuff that popped into your, or your content writers head. It's about your products, services, and fundamental beliefs about your industry. If you content is the same as your biggest competitors, word for word, it's obvious to Google. It becomes clear that you're copying and plagiarizing your competition...its being a leader in the industry who develops the content first. Good content is the origination of new ideas, expressing them on your page, and most importantly, not going for the quick fix. Copying and pasting won't get you anywhere in the long run. Press releases, blogs, current data, and original content is the real way to get there. It takes time, effort, and planning. Keep in mind that the best site is one that takes into account not just good SEO tactics and SEO fundamentals, but the one that really caters to its users and their needs. It's what brings targeted traffic to our site for thousands of phrases, and it's what helps your site gain position and traffic for whatever phrases you want to relate to it. It's not easy, it's not fast, and it's not on and off' like a light switch.

Figure Out Your Real Goals

Forget about what you think you want, and learn more about what you really need. Read that last sentence repeatedly until you believe it to be gospel. Forget about what you think you want, and learn more about what you really need. Do you really need to be number one, or do you just need additional traffic? Do you really need to be #1 for Real Estate LA...or would 12 other area specific keywords get you a better more targeted result. Our search engine optimization experts can custom build a campaign that will address the goals you should focus on, and not leave you reaching for unrealistic goals. Also, try to remember to be careful of SEO companies telling you what you want to hear instead of what you need to do. Most of them will happily tell them you can be number one for the word realtor' by first thing in the morning on every engine, take your money and surprise surprise: You see no results. Make sure to identify a specific plan for your SEO or SEM campaign with us.

Search Engine Optimization Company Los Angeles: For The Best Content

By: Shaun Smith

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