Search Engine Optimization : Domain Name, Url And Keywords

Inclusion of targeted keywords in domain names

, URL, and various types of tags are very useful for keyword based search engine optimization. When you include the targeted keyword or the key phrase in the domain name that is registered, it is one way of search engine spiders finding you out conveniently. For instance, when your target keyword is "mortgage" and your domain name ends in the words "mortgage.com" the search engines will give you priority when the viewers type in the keyword "mortgage" for their searches.

Advantages of using keywords in domain name are that it improves the CTR quire considerably. Since on the result pages of the search engines the keywords are displayed in bold letters, your domain name will appear in bold and it will attract the attention of the viewers. Inclusion of the keyword also makes the purpose of the website clear to the viewer. Other advantages of using the keyword in the domain name are that it will give you a number of anchor text links. When you get more back links in result it will consequentially enhance your ranking on the search engine result pages. Of course every search engine will not give you the same advantage with the inclusion of keyword in domain but most of the leading search engines prefer such inclusion.

Many leading webmasters also use the ploy of including the target keyword in the webpage URL. In such cases the ranking may not be as high as the inclusion of the target keyword in domain name; still it will be quite high, at least better than those who do not include keywords in URL. Like inclusion in domain name, inclusion of keyword in URL also helps improve the CTR. Moreover when in the consequence many sites link to your webpage, you get valuable back links that could considerably enhance your page ranking on the search engine result pages. When the anchor text is identical to the URL it gets displayed in bold in all places and this helps enhance the click through rates, traffic building, and revenue generation.

by: Tyson Carlin

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