Search Engine Optimization : Effective Use Of Keywords
Use of effective and targeted keywords can help the optimization process the best
but they cannot be something that is not relevant to the body text and the contents you float on the web. It is not only the keywords but the intelligent mix of all words on the web that could make all the difference in your search engine optimization process. If you are writing about sports your targeted keywords should perfectly match with the text you are placing on the webpage. It could you cannot describe about music when you targeted keyword relates to sports.
Such principles will apply to all cases including homes, loans, builders, real estate, cars, finance, or anything that you can conceive of. You should also remember that sequence of keywords that are placed with the body text can influence you ranking quite considerably. Moreover it will also be extremely beneficial when people start searching with long tail keywords.
Topic analysis is one of the most important relationships between the keywords and body texts. Growing importance of this aspect is also inherent in the fact that trusted sites only use such keywords that are highly relevant to the body text and on turn search engines also give them top priority. Many people talk about the keyword density. That is another aspect that is very important for search engine optimization. Richness in keyword density does not mean putting keywords as much as possible. In fact any density beyond 5% can send wrong signals. Keyword density in the range of 3.5% to 4.5% is considered ideal by most experts on the subject.
Creating H1 tag with targeted keywords could be one of the useful ways of avoiding keyword stuffing yet having sufficient numbers of keywords. That is why it is considered to be the second most important criteria for ideal web page. Once again it is the relationship between the contents in the page and the word in H1 tag that matters most. While unrelated words in H1 tags will be useless, targeted keyword inclusion in H1 tags could be really beneficial for search engine optimization.