Search Engine Optimization For Magento Based Websites
Magento is considered as one of the most search engine friendly ecommerce web store
. The basic search engine optimization in Magento can be enabled easily from the admin area by clicking on ? System ? Configuration ? Web ? Search engine optimization.
Although Magento includes useful SEO features, there are some challenges at the time of carrying out effective optimization of the website for various search engines. Some of the tips to overcome these challenges are being listed below -
Visibility and Easy Readability to Search Engines
It is important to ensure that website is accessible to search engine crawlers. This can be enabled easily by going to Configuration section ? Design ? HTML Head and changing its value from Default Robots to INDEX, Follow.
Secondly, Robots.txt file is a file which resides in the root directory of a Magento website. It should be made sure that this file is visible to search engines. It includes simple commands that tell search engine robots about what to index and what not to index.
Other basic things that should be rechecked to make sure that the website is readable to search engines are -
The URLs used are flat, that is, there are no special characters used in the URL of the site and it is compact
Well-structured HTML are used for creating the web pages of the site
The clients have detailed control over the SEO assets like Page Titles and Meta data
It generates Sitemap automatically for the search engines
Page Title Optimization and Relevant search keywords
Another important thing is to make sure that the content pages and category pages are properly optimized. Also, the search keywords used in the site pages should be relevant.
With a combination of proper optimization of web pages and relevancy of search terms, the Magento site will be well-armed for getting better rankings in the search engines.
Installation of Magento Canonical link element Extension
The Magento canonical link element extension should be installed which is helpful to remove duplicate content issues.
Adding Google Analytics tracking Code
Magento includes a default plug-in of Google Analytics that provides basic tracking code. For this, go to System ? Configuration ? Google API ? Google Analytics and then enter UA number of the website. This will automatically generate the standard tracking code and add website's UA. You can track number of visitors, from where referrals come from, and which search terms are getting valuable customers with this.
Add Google Webmaster Tools verification Meta Tag
Google webmasters tools verification meta tag can be added easily by just going to System ? Configuration ? Design ? HTML head and then by writing site's webmaster tools verification code in the Miscellaneous scripts section, it will be added. This is useful to know number of websites linking to your site along with the search terms that are working effectively.
Other than these five things to do, there are many other small things that can affect to the site's search engine rankings.
by: Softweb Solutions
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