Search Engine Optimization Hype Log
There's a great deal hype in the Search engine optimisation industry probably because
it is a techno field plus is very competitive so everyone is attempting eyebrow everyone else and get the upper edge.
Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimization playing field.
Yes SEO can be specialized but only usually while you got it wrong at the start - your website that is. If you did not employ a good SEO consultant to provide you with the run down BEFORE you started building then you probably wound up with a website punctured with a million Search engine optimization holes. These web sites can take some fixing without a doubt. Many web designers have no knowledge about Search engine optimization and what they do know they infrequently put into action because they aren't requested to by you! Not selecting a good Search engine optimisation advisor is like building a three storey home without having an architect and engineer and expecting the builder to get it right - no way.
I run into a good Search engine optimization site once in every 100 sites. This is a very poor track record for web-developers. Almost every other single web site is a ship filled with holes sinking in the lower zones of page 196 of Google!
So apart from adding some colorful pros to this piece I suppose I should add some substance. Well here it is - short and simple (well maybe not that short!)
Content is King
Google uses back links a lot at the moment to judge a websites popularity. However, it's now a breeze to generate backlinks of high quality in large volumes to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people's ranking will come crashing towards the ground overnight.
On the other hand, Google always wants High quality content - the best it can show. If you have this, then because content is the only reason why we have search engines like google in the first place, your website will always excel no matter what twists and turns Google puts its search engine algorithms through.
In no way ever overlook that content rules inside the Search engine optimization jungle. Ignore at your peril.
We fought to get content material on clients web sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don't imagine that anyone can easily just add content to a site and miss out on the platform you will be adding it to. Google wants to ensure that the content is not only the best for the search phrase requested, but it also provides one of the best user experience. So ensure you cross your T's and dot your SEO eyes when it comes to ensuring your internet site provides the very best experience such as performing these :
Ensure your server is fast - Google not long ago added this one - upgrade today if it takes too long to download your webpages
Make certain ALL images have ALT tags WITH purposeful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at the least 300 words of meaningful text on any web page - the more the better for Google
Make sure that if you are using a Website cms that the URL's are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the least add a blog attached to your internet site - this helps a lot
When you next renew your domain, renew for at least 3 years - after all longevity exhibits maturity and raises trust
Back links and more inbound links
And of course don't cease back-linking. Right now it's the powerhouse for Search engine optimisation but do not rely on this for the long term.
So I hope this has helped 'de-hype' a few of the Search engine optimization materials out there and assisted you along the Search engine optimization road a little bit further.
by: David Anttony.
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