Search Engine Optimization is the process of utilizing search engine marketing to promote a website resulting in highly visible organic listings on major search engines including Google, Yahoo and Bing. Generally speaking, the more frequently and higher a site appears in the search results, the more visitors the site will receive via the search engine. There are 2 effectively utilized forms of search engine marketing: Organic Listings and Pay per Click (PPC). Pay per click is an advertising model used on many search engines where advertisers pay the search engine when the ad is clicked and for prime positioning on the search engine site. If you take a look at Google, you may notice that there are a few listings posted on the side of the search results and there may even be listings in a shaded color at the top of the search page. These are the PPC listings which are usually sponsored ads.
Then there are the organic SEO. These listings are usually the top 10 listings found on the first page of search results. These listings are referred to as organic because they are not paid advertisements. High ranking organic listings represent the most relevant web pages for the keyword being searched as rated by Google and the other engines. Ultimately it is SEO that generates organic listings while PPC management produces sponsored ads.
Optimum7 SEO is our Search Engine Marketing service that is focused entirely our client's Return on Investment (ROI) and results. The largest percent of our fees at Optimum7 can be performance based as they are dependent on our client's results (high and visible rankings) achieved by our search engine professionals. These fees are only paid if your site traffic increases on a constant basis.
Optimum7 customizes SEO solutions based on client research. We take the results of this research to design an execution plan catered solely to your business.
A few of our specialties include, but are not limited to:
On-Site Optimization this is the reconfiguration of all of the internals of the site and each of the web pages within the site with the objective of making them more search-engine friendly.
Off-Site Optimization the creation and deployment of unique and highly relevant and targeted content published throughout the web, each with a direct one-way arrow directly pointing to complementary content located within your website.
Content both on-site and off-site optimization is dependent on the steady stream of fresh, unique and relevant content.
If this is of great interest to you and you would like more information, feel free to contact us at Optimum7 today!