When your website is finally finished after much preparation you upload it and wait for hits to arrive. Unfortunately for most of us this does not happen and we being to worry and fret that we may have done something wrong. Sooner or later we may have to do search engine optimization to answer the problem. You may have also considered the hiring an outside professional to help you.
This unfortunately will set you back quite a bit and thus you may feel downhearted a bit. The good news is that with a few hours tinkering around you can do the job yourself. In optimizing your webpage on your own first you must begin with content keywords. Use plenty of keywords that you feel people search for regarding your niche and use it wherever possible.
Even though your site already has meta tags, this is not a guarantee that you will be ranked high in the search engines list. Keywords, pun aside, are the key. It is also important to create a site map for your website. A site map that is text based can be easier to index for a search engine and thus put you up higher on the rankings.
A good site map will equal a good rank. Flash is great for looks but not really that great for ranking. Although your flash animation makes your site pretty for the visitor, it does not make it pretty for search engines.
The reason is that the embedded texts and keywords within a flash animation cannot be read by search engines and thus will not make you rank higher. And finally try to get inbound links to the site you have. Links coming from higher ranked sites generate great traffic. Likewise your posts on forums and blogs, with the sufficient content and keyword rich articles and back links will be of tremendous help.
All in all search engine optimization can be done by you without using too much outside help and cost.
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